Baby Button Down Shirt

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

+35.3%

Conversion, latest week

3.6%

Market size, estimated

$65Ka year

Peak month

April2.8× the quietest month

Top search term

toddler white button down shirt30K searches a year

Listings sell for $13.03 on average, from $7.23 to $24.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.03 that is $1K to $3K a year per listing.

Average price

$13.03under the $15 to $100 sweet spot

Price range

$7.23–$24.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

10.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #57 within Baby Boys. It carries 5,850 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#57in Baby Boys

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

5,850per listing

Listings tracked

56

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months