baby boy shorts
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Great$18.10avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+57.2%90-day search growth — must beat 0% to launch
Price range
Good$7.76–$32.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay1,599.74avg incumbent reviews — the moat a new listing must climb
Market size
Okay$178K$178K/yr · 646K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, baby boy shorts is a $178K/yr Amazon United States market (646K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
baby boy shorts market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $181K–$226K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 5.9%
- Avg brand age
- 32 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
53
Top-5 brand share
61%
Top 20: 93%
Top-5 click share
11%
Top 20: 27%
Open market
40%
- Gerber22%
- Amazon Essentials12%
- HoeVou8%
- Garanimals7%
- The Children's Place7%
- Resinta5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.2% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.8×
Top baby boy shorts search terms
- baby boy shorts192K/yr
- newborn shorts51K/yr
- baby shorts 6-9 months38K/yr
- baby shorts 12-18 months30K/yr
- baby shorts 3-6 months27K/yr
- 18 month boy shorts30K/yr
- baby girl shorts 6-9 months24K/yr
- baby boy shorts 6-9 months27K/yr
- 12 month boy shorts25K/yr
- baby girl shorts 3-6 months22K/yr
Top baby boy shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Feyoyi 4 Pack Baby Boy Shorts Cotton Pull On Baby Shorts Infant Boy Clothes Summer Casual Elastic Waist with Drawstring Black Dark Gray Ash Gray Charcoal Gray Set A 12M
Feyoyi$20.794.8★56 rev
Gerber Baby Boys Toddler 3-Pack Pull-On Knit Shorts Blues 12 Months
Gerber$20.914.8★3,698 rev
Gerber Baby Boys 3-Pack Pull-On Knit Shorts Gray & Black 12 Months
Gerber$21.314.8★3,698 rev
Gerber Baby Unisex 3-Pack Pull-On Knit Short Navy/Oatmeal/Stripe 3-6 Months
Gerber$20.294.8★788 rev
Gerber Baby Boys Toddler 3-Pack Pull-On Knit Shorts Green Blue Tan 6-9 Months
Gerber$21.894.8★3,698 rev
Newest
by launch date
Amazon Essentials x Sofia Grainge Baby Boys Pull-On Knit French Terry Shorts Pack of 2 Beach/Navy 4T
Amazon Essentials$15.56219 rev
Amazon Essentials x Sofia Grainge Baby Boys Pull-On Knit French Terry Shorts Pack of 2 Petit Soleil/Uneven Stripe 0-3 Months
Amazon Essentials$16.80219 rev
HoeVou Baby Boys Shorts 4-Pack 0-24M | Cotton Knit Pull-On with Adjustable Drawstring Waist & Pockets Summer Playwear Charcoal Gray Dark Gray Ash Gray Dark Navy Blue Set C 0-3M
HoeVou$22.26218 rev
Feyoyi 4 Pack Baby Boy Shorts Cotton Pull On Baby Shorts Infant Boy Clothes Summer Casual Elastic Waist with Drawstring Black Dark Gray Ash Gray Charcoal Gray Set A 12M
Feyoyi$20.7956 rev
Feyoyi 4 Pack Baby Boy Shorts Cotton Pull On Baby Shorts Infant Boy Clothes Summer Casual Elastic Waist with Drawstring Black Dark Gray Ash Gray Charcoal Gray Set A 6-9M
Feyoyi$20.8856 rev
Trending
90-day click momentumHoeVou Baby Boys Shorts 4-Pack 0-24M | Cotton Knit Pull-On with Adjustable Drawstring Waist & Pockets Summer Playwear Charcoal Gray Dark Gray Ash Gray Dark Navy Blue Set C 0-3M
HoeVou$22.264.8★
Amazon Essentials x Sofia Grainge Baby Boys Pull-On Knit French Terry Shorts Pack of 2 Beach/Navy 4T
Amazon Essentials$15.564.7★
Amazon Essentials x Sofia Grainge Baby Boys Pull-On Knit French Terry Shorts Pack of 2 Petit Soleil/Uneven Stripe 0-3 Months
Amazon Essentials$16.804.7★
Garanimals Baby Girl Solid Bike Shorts - Machine-Washable Kids Clothes - Size 3-6 Months - Pink Orange Blue White - 5 Pack Set
Garanimals$19.184.6★
HoeVou Baby Boys Shorts 4-Pack 0-24M | Cotton Knit Pull-On with Adjustable Drawstring Waist & Pockets Summer Playwear Set A 6-9M
HoeVou$23.924.8★
What buyers say about baby boy shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Great quality and perfect for baby”
“So soft”
“Cute and Comfy”
“Colors are vibrant”
“Great value”
“soft material”
“The elastic waist is gentle”
“what I expected”
“Durable”
What buyers complain about
“Runs a little small”
“Thinner material”
“the material feels icky”
“Runs AT LEAST 2 sizes too small- not stretchy”
“Good quality just not the best fit for your chunky babes”
“I only wish they came in earth tones and neutrals”
“Shrinking”
“Really wide at the leg”
“String doesnt adjust waist”
“theyre see through”
Top return reasons
Common questions
- Is baby boy shorts profitable to sell on Amazon United States?
- The niche generates $178K/yr across 285 tracked products. 16 of 111 products launched in the last 360 days are still selling. 90-day search growth is +57.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the baby boy shorts niche?
- 46 brands and 53 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in baby boy shorts?
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 2.5%.
- When does demand for baby boy shorts peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 8.8× the quietest.
- What does it cost to enter the baby boy shorts niche?
- Listings span $7.76–$32.04; the average listing price is $18.10 (sweet spot $15–$100). The average incumbent carries 1,600 reviews — the moat a new listing must climb.