Baby Boy Gifts

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

2.7%

Market size, estimated

$1.1Ma year

Peak month

December2.5× the quietest month

Top search term

baby gifts for boys591K searches a year

Listings sell for $22.42 on average, from $7.47 to $98.33. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $22.42 that is $11K to $17K a year per listing.

Average price

$22.42inside the $15 to $100 sweet spot

Price range

$7.47–$98.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$11K–$17K

Returns

1.8%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #51 within Baby Boys. It carries 6,621 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#51in Baby Boys

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

6,621per listing

Listings tracked

69

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months