Is Baby Boy Boots profitable to sell on Amazon United States?

Flapen scores Baby Boy Boots 40 out of 100 on Amazon United States, a Fail. Shoppers spend $55K a year across 119 tracked products. 10 of the 40 products launched in the last year cleared the first-year sales bar. Search demand grew -44.7% in the last 90 days.

How competitive is the Baby Boy Boots niche on Amazon United States?

35 brands and 39 sellers compete in Baby Boy Boots on Amazon United States. The top 5 Baby Boy Boots products take 21% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Baby Boy Boots?

Baby Boy Boots buyers on Amazon United States complain most about Size-Overall, Durability, and Ease Of Use. An estimated 6.6% of orders come back, which is high.

When does demand for Baby Boy Boots peak?

Search demand for Baby Boy Boots on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 7.6× the quietest.

What does it cost to enter the Baby Boy Boots niche?

Baby Boy Boots sells for $24.14 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.74 to $39.97. The average product has 1,212 reviews, the count a new listing must catch up to.

Baby Boy Boots

Fail

Demand is soft, at -44.7% this quarter, so Baby Boy Boots is a Fail.

Filters High Returns

Flapen Score: 40
40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size: $55K/yr352K searches / yr
90-day growth: -44.7%search demand this quarter
Competition: 21%top-5 click share · 35 brands · 39 sellers

Flapen Score

Baby Boy Boots against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Boy Boots is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Baby Boy Boots market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Boy Boots 352K times last year and spent an estimated $55K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months: 352K
Growth, 90 days vs prior 90: -44.7%
Conversion, latest week: 0.7%
Market size, estimated: $55Ka year
Peak month: November7.6× the quietest month
Top search term: baby girl boots115K searches a year

02 · Price

A sale here is worth $24.14.

Listings sell for $24.14 on average, from $6.74 to $39.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.14 that is $0 to $2K a year per listing.

Average price: $24.14inside the $15 to $100 sweet spot
Price range: $6.74–$39.97
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,436 within Baby Boys. It carries 1,212 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 99%
Out of stock, average day: 8.0%
Average rank: #1,436in Baby Boys
Average rating: 4.63 starsAmazon United States average 4.42 stars
Average reviews: 1,212per listing
Listings tracked: 119

04 · Newcomers

10 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 40
Successful launches: 10Amazon's first-year sales bar
Average brand age: 43 months

Products

Top Baby Boy Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

21%

Top 20: 50%

Open market

33%

Brand 129%
Brand 211%
Brand 39%
Brand 47%
Brand 56%
Brand 65%

Demand

Baby Boy Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Baby Boy Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

baby girl boots115K/yr -38.7%0.5% conv.
baby boots girl32K/yr -20.0%0.7% conv.
baby girls boots22K/yr -46.0%0.7% conv.
baby boots 6-12 months20K/yr -47.6%0.7% conv.
baby boots 12-18 months34K/yr -75.4%0.5% conv.
boots for baby girl17K/yr -57.4%0.5% conv.
infant girl boots14K/yr -39.2%0.4% conv.
baby boot9K/yr -28.3%0.3% conv.
boots for baby6K/yr -18.6%0.1% conv.
baby girl boots 12-18 months11K/yr -53.3%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Baby Boy Boots

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”

38%of negative reviews mention “Size-Overall”

6.6%of orders come back

“Size runs small”

A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Baby Boy Boots questions

Answered from the same tracked data.

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