Is baby blue sports bra profitable to sell on Amazon United States?

The niche generates $40K/yr across 132 tracked products. 6 of 32 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Skip it (44/100).

How competitive is the baby blue sports bra niche?

29 brands and 32 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in baby blue sports bra?

Top complaints mined from reviews: Size-Overall, Color, Chest Fit. The return rate is 10.7% — above our launch gate.

What does it cost to enter the baby blue sports bra niche?

Listings span $9.44–$45.41; the average listing price is $23.79 (sweet spot $15–$100). The average incumbent carries 2,118 reviews — the moat a new listing must climb.

baby blue sports bra

Skip it

High returns (10.7%) — this niche doesn't clear our bar today.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$23.79

avg listing price — sweet spot $15–$100

Price range

Great$9.44–$45.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,117.75

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$40K

$40K/yr · 153K searches

Returns

Bad10.7%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, baby blue sports bra is a $40K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 44/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

baby blue sports bra market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $48K–$59K; units × avg price
Conversion rate: 1.1%
Avg BSR: #262
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 3.8%
Avg brand age: 33 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

80%

Top 20: 97%

Top-5 click share

17%

Top 20: 47%

Open market

17%

CRZ YOGA59%
HeyNuts11%
RUNNING GIRL4%
PINSPARK3%
Comper3%
JOYSPELS2%
Open — no brand owns it (23 brands, 17%)

Demand

Weekly Amazon search volume, last 44 weeks — +13.7% search growth over the last 90 days.

Open Trend

Top baby blue sports bra search terms

crz yoga sparkle blue48K/yr +0.5%1.3% conv.
sparkle blue crz yoga21K/yr +0.1%1.3% conv.
baby blue sports bra15K/yr +25.6%0.5% conv.
crz yoga blue13K/yr +8.2%0.6% conv.
crz sparkle blue12K/yr +11.5%1.3% conv.
crz yoga sparkle blue top10K/yr +39.8%1.9% conv.
royal blue sports bras for women8K/yr +110.7%0.8% conv.
electric blue sports bra8K/yr +11.2%0.6% conv.
bright blue sports bra7K/yr +56.4%0.7% conv.
cobalt blue sports bra6K/yr +7.7%0.7% conv.

All search terms

Top baby blue sports bra products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HeyNuts Womens U Back Sports Bra Scoop Neck Low Impact Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Dazzling Blue M

HeyNuts$26.644.4★91 rev

CRZ YOGA Butterbreeze Square Neck Sports Bras for Women - Strappy Thin Straps Workout Traning Padded Gym Halter Cami Top Sparkle Blue Medium

CRZ YOGA$28.034.5★102 rev

CRZ YOGA Butterluxe Womens Y Back Sports Bra - Padded Racerback Low Impact Spaghetti Thin Strap Workout Yoga Top Sparkle Blue Medium

CRZ YOGA$25.794.5★7,809 rev

CRZ YOGA Butterluxe Adjustable Spaghetti Strap Sports Bras for Women - Scoop Neck Wireless Padded Yoga Workout Crop Top Sparkle Blue Small

CRZ YOGA$26.164.5★1,902 rev

CRZ YOGA Butterluxe Square Neck Crop Tank Tops for Women - Workout Longline Sports Bras Padded Yoga Camisole Sparkle Blue Medium

CRZ YOGA$29.344.6★4,165 rev

Newest

by launch date

Sports Bras for Women Soft Workout Tops Yoga Bra

JOYSPELS$19.2648 rev

3mo ago

PINSPARK Workout Tank Tops Woman Padded Yoga Tops Waist Length Athletic Shirts Tight Gym Tank with Built in Bra Sparkle Blue S

PINSPARK$19.52157 rev

5mo ago

HeyNuts Womens U Back Sports Bra Scoop Neck Low Impact Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Dazzling Blue M

HeyNuts$26.6491 rev

9mo ago

CRZ YOGA Butterluxe Crop Yoga Tank Tops for Women - Workout Athletic Casual Tight Scoop Neck Racerback Sleeveless Shirts Sparkle Blue Medium

CRZ YOGA$24.0191 rev

11mo ago

HeyNuts Athletic Zeal Bras for Women Longline Medium Impact Crop Tank Bras Wirefree Sports Tops with Removable Pads Dazzling Blue M

HeyNuts$27.074,460 rev

1y ago

What buyers say about baby blue sports bra

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“FITS PERFECTLY”

Color14%

“Color is pretty”

Comfort-Overall13%

“Very comfortable”

Soft Feel11%

“Buttery soft”

Quality-Overall10%

“This is an amazing piece”

Exercise/Sports Suitability8%

“Great Sports Bra”

Material Quality4%

“Material is nice”

Value For Money3%

“Worth it”

Stretchability/Expandability/Elasticity2%

“Does not constrict too much around the bra line”

Durability1%

“Very cute and very durable”

What buyers complain about

Size-Overall30%

“Very small”

Color5%

“color is off”

Chest Fit2%

“AND the straps are NOT adjustable so if you have a bigger chest”

Quality-Overall2%

“definitely not Lulu align quality”

Material Quality2%

“Ive noticed the material is WAY different from my older ones”

Length2%

“Awkward length in the back”

Value For Money2%

“Not worth the price”

Pockets/Compartments2%

“No pocket”

Product Condition2%

“received used item”

Stitch/Finish/Polish2%

“There are seams that run up the front on both sides that are very obvious through shirts”

Top return reasons

Size-Overall57%

Color7%

Length7%

Waist Fit6%

Chest Fit4%

Material Quality2%

Thigh Fit2%

Inseam Fit2%

Shape/Style2%

Advertised Vs Actual Product1%

Common questions

Is baby blue sports bra profitable to sell on Amazon United States?: The niche generates $40K/yr across 132 tracked products. 6 of 32 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Skip it (44/100).
How competitive is the baby blue sports bra niche?: 29 brands and 32 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in baby blue sports bra?: Top complaints mined from reviews: Size-Overall, Color, Chest Fit. The return rate is 10.7% — above our launch gate.
What does it cost to enter the baby blue sports bra niche?: Listings span $9.44–$45.41; the average listing price is $23.79 (sweet spot $15–$100). The average incumbent carries 2,118 reviews — the moat a new listing must climb.