baby billy
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.74avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$9.30–$59.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great298.31avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 75K searches
According to Flapen's Amazon United States niche tracking, baby billy is a $21K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
baby billy market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $12K–$18K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #141,483
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 51%
- Out of stock
- 8.6%
- Avg brand age
- 38 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
14
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
32%
Top 20: 72%
Open market
10%
- Donkey Tees45%
- The Righteous Gemstones20%
- DARGLO11%
- Generic7%
- Tretdaity4%
- Black Rabbit3%
- Open — no brand owns it (7 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — -14.2% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 5.5×
Top baby billy search terms
- baby billy t shirt23K/yr
- baby billy21K/yr
- uncle baby billy14K/yr
- uncle baby billy shirt9K/yr
- baby billy shirt6K/yr
- baby billy bible bonkers shirt2K/yr
Top baby billy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baby Billy Bonkers - Funny Humor Bible Preacher tv Game Show Comedy Xs-6x - Soft - Unisex Tee Small Navy
Donkey Tees$27.624.5★18 rev
The Righteous Gemstones Baby Billy Heartthrob T-Shirt
The Righteous Gemstones$19.144.7★72 rev
Uncle Baby Billy 8-Ball and $2 Million Shirt - Funny Retro Quote Tee Satirical Graphic T-Shirt for Fans of Dark Comedy Natural
DARGLO$18.125.0★6 rev
Uncle Baby Billy Go Outside Fan Gift v2 T Shirt L Black
Generic$23.744.8★21 rev
The 7 Best Baby Billy Funny Shirts - Hilarious Comedy Show Mens Humor Xs-5x Soft Cotton T-Shirt
Donkey Tees$28.005.0★4 rev
Newest
by launch date
Righteous Gemstones Uncle Baby Billy Officially Licensed T-Shirt
The Righteous Gemstones$19.160 rev
Black Rabbit Still Misbehavin Tour 1989 Retro Baby Billy Shirt Unisex Classic T-Shirt (Soft Premium Tee - Black XX-Large)
Black Rabbit$34.543 rev
Black Rabbit Still Misbehavin Tour 1989 Retro Baby Billy Shirt Unisex Classic T-Shirt (Soft Premium Tee - White X-Large)
Black Rabbit$31.453 rev
The Righteous Gemstones Baby Billy Go Outside T-Shirt
The Righteous Gemstones$19.001 rev
The Righteous Gemstones Baby Billy Teenjus T-Shirt
The Righteous Gemstones$19.305 rev
Trending
90-day click momentum
Uncles Drinking Buddy Baby Bodysuit Cute Newborn Boy Clothes Adorable Infant Unisex Romper (6 Months Black)
CBTwear$13.254.7★
Righteous Gemstones Uncle Baby Billy Officially Licensed T-Shirt
The Righteous Gemstones$19.160.0★
Tretdaity Boy Men Baby Billy Wonder Graphic T-Shirt GO Outside Nerd Print 100% Cotton Funny Cool Tops Black 2XL
Tretdaity$9.864.5★
The 7 Best Baby Billy Funny Shirts - Hilarious Comedy Show Mens Humor Xs-5x Soft Cotton T-Shirt
Donkey Tees$27.165.0★
Black Rabbit Still Misbehavin Tour 1989 Retro Baby Billy Shirt Unisex Classic T-Shirt (Soft Premium Tee - White X-Large)
Black Rabbit$31.455.0★
What buyers say about baby billy
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable fit”
“print was good quality”
“baby Billy is funny af shirt was decent quality thick”
“Very comfortable”
“Just like the picture”
What buyers complain about
“Runs a little small”
“None of the print came off the first time we washed it”
Top return reasons
Common questions
- Is baby billy profitable to sell on Amazon United States?
- The niche generates $21K/yr across 51 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the baby billy niche?
- 13 brands and 14 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in baby billy?
- Top complaints mined from reviews: Size-Overall, Print Quality. The return rate is 1.4%.
- When does demand for baby billy peak?
- Demand peaks in Jun–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the baby billy niche?
- Listings span $9.30–$59.70; the average listing price is $23.74 (sweet spot $15–$100). The average incumbent carries 298 reviews — the moat a new listing must climb.