Baby Beanies 6-12 Months
FailShoppers spend an estimated $26K a year here, so Baby Beanies 6-12 Months is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $26K/yr195K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 14%top-5 click share · 66 brands · 97 sellers
Flapen Score
Baby Beanies 6-12 Months against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Beanies 6-12 Months is stronger. Inside it, weaker.
Market
The Baby Beanies 6-12 Months market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Beanies 6-12 Months 195K times last year and spent an estimated $26K. The top 5 brands take 32% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $26Ka year
- Peak month
- November4.1× the quietest month
- Top search term
- gorras para bebes de 6 a 12 meses26K searches a year
02 · Price
A sale here is worth $13.24.
Listings sell for $13.24 on average, from $5.99 to $32.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.24 that is $0 to $1K a year per listing.
- Average price
- $13.24under the $15 to $100 sweet spot
- Price range
- $5.99–$32.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #125 within Baby Boys. It carries 1,738 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 99%
- Out of stock, average day
- 2.6%
- Average rank
- #125in Baby Boys
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,738per listing
- Listings tracked
- 187
04 · Newcomers
7 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 24
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Baby Beanies 6-12 Months products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Carhartt Infant Signature Canvas Baseball Cap Hat Carhartt Brown Infant One Size
- Price
- $11.57
- Rating
- 4.7/5
- Reviews
- 3,474
- Age
- 14y ago

Sun Hat for Baby Boy Girl Soft Cotton Hat for Baby Toddler Kids Baseball Caps for Little boy Girl Spring Summer Sun hat (3-12 Months
- Price
- $12.07
- Rating
- 4.7/5
- Reviews
- 741
- Age
- 5y ago

FURTALK Baby Sun Hat Smile Face Toddler Boys Girls Bucket Hat 0-5 Years Kids UPF 50+ Sun Protection Summer Hats
- Price
- $14.49
- Rating
- 4.8/5
- Reviews
- 1,336
- Age
- 2y ago

FURTALK Baby Beanie Winter Hat with Bear Ear for Infant Toddler Boys Girls Soft Knitted Skull Cap Black+Beige+Caramel 6-36 Months
- Price
- $15.69
- Rating
- 4.8/5
- Reviews
- 1,140
- Age
- 1y ago

Baby Boy Sun Hat Bucket Hats for Toddler 6-12 12-24 Months 2pack Smile Face Grey/Navy
- Price
- $15.18
- Rating
- 4.8/5
- Reviews
- 7,936
- Age
- 5y ago
Trending
estimated 90-day click momentum
FURTALK Baby Sun Hat UPF 50+ Toddler Hat with Neck Flap Breathable Adjustable Fit for Boys & Girls
- Price
- $16.14
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 5mo ago

FURTALK Baby Sun Hat Toddler Beach Hats with UPF 50+ Sun Protection Wide Brim Girls Bucket Hat
- Price
- $12.05
- Rating
- 4.8/5
- Reviews
- 1,030
- Age
- 2y ago

Baby Boy Sun Hat Bucket Hats for Toddler 6-12 12-24 Months 2pack Smile Face Grey/Navy
- Price
- $15.18
- Rating
- 4.8/5
- Reviews
- 7,936
- Age
- 5y ago

Hpegny Toddler Baseball hat Baby Cap Sun hat Printed Dinosaur Motif Kids Boys Girls Age 0-12M
- Price
- $11.05
- Rating
- 4.6/5
- Reviews
- 755
- Age
- 2y ago

Durio Baby Sun Hat - UPF50+ Wide Brim Bucket Hats for Infant Newborn Outdoor Sun Protection Beach Hat for Toddler Boys Girls Seaweed Blue Dinosaur 6-12 Months
- Price
- $6.84
- Rating
- 4.8/5
- Reviews
- 126
- Age
- 6mo ago
Newest
by launch date
FURTALK Baby Sun Hat UPF 50+ Toddler Hat with Neck Flap Breathable Adjustable Fit for Boys & Girls
- Price
- $16.14
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 5mo ago

Durio Baby Sun Hat - UPF50+ Wide Brim Bucket Hats for Infant Newborn Outdoor Sun Protection Beach Hat for Toddler Boys Girls Seaweed Blue Dinosaur 6-12 Months
- Price
- $6.84
- Rating
- 4.8/5
- Reviews
- 126
- Age
- 6mo ago

GURJIAXI 2 Packs Toddler Baseball Hat Baby Baseball Cap Kids Boys Girls Dinosaur Hats Infant Baseball Cap 0-6T White Dino&Navy Dino S
- Price
- $14.07
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 1y ago

FURTALK Baby Beanie Winter Hat with Bear Ear for Infant Toddler Boys Girls Soft Knitted Skull Cap Black+Beige+Caramel 6-36 Months
- Price
- $15.69
- Rating
- 4.8/5
- Reviews
- 1,140
- Age
- 1y ago

Konssy 6 Pack Baby Beanie Hats for Unisex Toddler Beanies Baby Girl Boy Hat Warm Cap for Infant Toddler 0-6 Months
- Price
- $16.40
- Rating
- 4.5/5
- Reviews
- 669
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.
Brands
66 rising
Sellers
97
Est. top-5 brand share
32%
Top 20: 76%
Est. top-5 click share
14%
Top 20: 39%
Open market
64%
- FURTALK13%
- Duoyeree6%
- Carhartt5%
- Konssy4%
- GURJIAXI4%
- DANMY4%
Demand
Baby Beanies 6-12 Months search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Baby Beanies 6-12 Months search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gorras para bebes de 6 a 12 meses26K/yr
- baby beanies 6-12 months69K/yr
- baby boy cap12K/yr
- sombrero para bebe11K/yr
- 1 year old hat10K/yr
- baby caps 12-18 months7K/yr
- baby winter hats30K/yr
- baby knit hat16K/yr
- baby boy hats 12 18 months7K/yr
- 12 month hat5K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Beanies 6-12 Months
We read the reviews and the return reasons for every product selling here.
“Runs a little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Beanies 6-12 Months questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









