Baby Announcement Onesie

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

266K

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

1.2%

Market size, estimated

$41Ka year

Peak month

December1.3× the quietest month

Top search term

baby announcement onesie174K searches a year

Listings sell for $12.77 on average, from $9.51 to $29.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.77 that is $0 to $1K a year per listing.

Average price

$12.77under the $15 to $100 sweet spot

Price range

$9.51–$29.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.6%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #208 within Baby Boys. It carries 339 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

3.6%

Average rank

#208in Baby Boys

Average rating

4.81 starsAmazon United States average 4.42 stars

Average reviews

339per listing

Listings tracked

42

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months