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Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

128K

Growth, 90 days vs prior 90

+15.9%

Conversion, latest week

4.0%

Market size, estimated

$94Ka year

Peak month

August3.8× the quietest month

Top search term

sticky81K searches a year

Listings sell for $18.69 on average, from $5.54 to $31.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.69 that is $5K to $9K a year per listing.

Average price

$18.69inside the $15 to $100 sweet spot

Price range

$5.54–$31.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

1.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #33 within Lingerie. It carries 6,775 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#33in Lingerie

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

6,775per listing

Listings tracked

20

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months