Aztec Sweater Woman
FailDemand is soft, at -64.0% this quarter, so Aztec Sweater Woman is a Fail.
- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $10K/yr551K searches / yr
- 90-day growth
- -64.0%search demand this quarter
- Competition
- 15%top-5 click share · 59 brands · 100 sellers
Flapen Score
Aztec Sweater Woman against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Aztec Sweater Woman is stronger. Inside it, weaker.
Market
The Aztec Sweater Woman market on Amazon at a glance
Shoppers on Amazon United States searched for Aztec Sweater Woman 551K times last year and spent an estimated $10K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -64.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 551K
- Growth, 90 days vs prior 90
- -64.0%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $10Ka year
- Peak month
- December12.8× the quietest month
- Top search term
- ariat hoodies for women80K searches a year
02 · Price
A sale here is worth $36.91.
Listings sell for $36.91 on average, from $11.61 to $109.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.91 that is $0 to $4K a year per listing.
- Average price
- $36.91inside the $15 to $100 sweet spot
- Price range
- $11.61–$109.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 11.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #11,082 within Fashion Hoodies & Sweatshirts. It carries 1,163 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 88%
- Out of stock, average day
- 14.0%
- Average rank
- #11,082in Fashion Hoodies & Sweatshirts
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 1,163per listing
- Listings tracked
- 168
04 · Newcomers
0 of last year's 63 launches cleared the first-year sales bar.
63 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 63
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Aztec Sweater Woman products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
59 rising
Sellers
100
Top-5 brand share
58%
Top 20: 83%
Top-5 click share
15%
Top 20: 40%
Open market
39%
- Brand 139%
- Brand 25%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Aztec Sweater Woman search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.8×
Search terms
Top Aztec Sweater Woman search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ariat hoodies for women80K/yr
- western sweatshirts for women66K/yr
- ariat sweatshirts for women57K/yr
- western hoodies for women66K/yr
- western sweatshirt41K/yr
- aztec hoodie27K/yr
- womens ariat hoodie41K/yr
- womens western sweatshirt22K/yr
- ariat hoodie women28K/yr
- western sweatshirts17K/yr
Reviews and returns
What reviews say buyers love and hate about Aztec Sweater Woman
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
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FAQ
Common Aztec Sweater Woman questions
Answered from the same tracked data.