Aztec Jacket Women

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

337K

Growth, 90 days vs prior 90

-54.3%

Conversion, latest week

0.3%

Market size, estimated

$36Ka year

Peak month

December14.1× the quietest month

Top search term

shirt jacket76K searches a year

Listings sell for $34.80 on average, from $11.93 to $89.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $34.80 that is $0 to $3K a year per listing.

Average price

$34.80inside the $15 to $100 sweet spot

Price range

$11.93–$89.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

11.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #772 within Jackets & Coats. It carries 9,538 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

99%

Out of stock, average day

9.1%

Average rank

#772in Jackets & Coats

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

9,538per listing

Listings tracked

245

45 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

45

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months