Is aztec jacket women profitable to sell on Amazon United States?

The niche generates $36K/yr across 245 tracked products. 5 of 45 products launched in the last 360 days are still selling. 90-day search growth is -54.3%. Flapen's verdict: Skip it (41/100).

How competitive is the aztec jacket women niche?

75 brands and 109 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in aztec jacket women?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 11.5% — above our launch gate.

When does demand for aztec jacket women peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 14.1× the quietest.

What does it cost to enter the aztec jacket women niche?

Listings span $11.93–$89.08; the average listing price is $34.80 (sweet spot $15–$100). The average incumbent carries 9,538 reviews — the moat a new listing must climb.

aztec jacket women

Skip it

Soft demand (-54.3% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible$34.80

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Price range

Great$11.93–$89.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,537.99

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$36K

$36K/yr · 337K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.5%

return rate — above 5% kills the launch gate

Growth

Bad-54.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, aztec jacket women is a $36K/yr Amazon United States market (337K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

aztec jacket women market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $35K–$44K; units × avg price
Conversion rate: 0.3%
Avg BSR: #772
Page quality: 0%
Prime: 99%
Sponsored: 90%
Out of stock: 9.1%
Avg brand age: 38 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

75 rising

Sellers

109

Top-5 brand share

43%

Top 20: 82%

Top-5 click share

12%

Top 20: 30%

Open market

53%

COOFANDY11%
Legendary Whitetails10%
Puwasa7%
Wrangler Authentics6%
PJ PAUL JONES6%
Amazon Essentials6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.3% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 14.1×

Open Trend

Top aztec jacket women search terms

shirt jacket76K/yr -33.1%0.1% conv.
plaid jacket men45K/yr -59.3%0.2% conv.
men shacket16K/yr -47.5%0.1% conv.
flannel jackets21K/yr -54.9%0.1% conv.
white flannel men10K/yr -39.6%0.6% conv.
shacket for men18K/yr -63.6%0.1% conv.
quilted flannel shirt for men16K/yr -60.3%0.3% conv.
fleece lined flannel16K/yr -64.4%0.1% conv.
sherpa lined flannel25K/yr -71.3%0.1% conv.
flannel coat men16K/yr -66.9%0.3% conv.

All search terms

Top aztec jacket women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mr.Stream Mens Lightweight Long Sleeved Snap Plaid Western Cowboy Flannel Lined Shirts Jackets 3268 Black L

Mr.Stream$58.814.6★931 rev

Puwasa Men Sherpa Cotton Flannel Shirt Jacket Plaid Button Coat Blue S

Puwasa$35.444.6★1,937 rev

Long Sleeve Sherpa Lined Shirt Jacket Birch Large

Wrangler Authentics$28.364.7★28,396 rev

PJ PAUL JONES Mens Shirt Jacket Button Down Work Jackets Casual Stylish Shacket Overshirt for Home Coffee M

PJ PAUL JONES$31.654.2★142 rev

Mens Flannel Lined Waxed Cotton Shirt Jacket Tobacco Large

Legendary Whitetails$82.454.4★20,065 rev

Newest

by launch date

Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic X-Large

Levi Strauss Signature Gold$38.2013,217 rev

3w ago

Long Sleeve Sherpa Lined Shirt Jacket Birch Large

Wrangler Authentics$28.3628,396 rev

3mo ago

Field & Stream Mens Wicklow Rugged Shirt Jacket Black Large

Field & Stream$29.0818 rev

8mo ago

Alex Vando Mens Button Down Suede Shirt Jackets with Two Pockets Khaki M

Alex Vando$29.8178 rev

1y ago

COOFANDY Shirt Jackets for Men Casual Button Down Shirt Lightweight Work Jackets with Pockets Gray

COOFANDY$24.72365 rev

1y ago

What buyers say about aztec jacket women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fitis great, sizes are accurate”

Quality-Overall15%

“Good quality shirt”

Warmth10%

“keeps me warm”

Comfort-Overall7%

“Feels comfortable”

Value For Money5%

“Good deal”

Material Quality3%

“Very nice quality - soft material”

Weight Light3%

“Really nice and lighter than you'd think”

Soft Feel3%

“The texture is soft”

Advertised Vs Actual Product3%

“looks just like the photos”

Color3%

“the colors are vibrant”

What buyers complain about

Size-Overall18%

“Shirt is huge”

Material Quality7%

“Not Quality Made Or Material”

Quality-Overall7%

“Low Quality”

Thickness4%

“Not as thick as I'm used to for this item”

Shrinkage Resistance3%

“IT WILL SHRINK”

Durability3%

“Not very durable”

Wrinkles2%

“wrinkles easily”

Thin2%

“Very thin”

Warmth2%

“it will not keep you warm on a cold day”

Color2%

“Color also is not as nice as the picture”

Top return reasons

Size-Overall47%

Sleeve Fit8%

Material Quality7%

Chest Fit6%

Length5%

Shoulder Fit3%