aviators for men
Worth a lookShows a sweet-spot price point ($25.14 avg), but a deep review moat (5,888 avg reviews) keeps it on the watch list.
Avg price
Incredible$25.14avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Growth
Good+42.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$9.70–$208.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$150K$150K/yr · 195K searches
Review moat
Bad5,888.11avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, aviators for men is a $150K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
aviators for men market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $126K–$151K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.3%
- Avg brand age
- 58 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
39
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
39%
Top 20: 71%
Open market
39%
- J+S18%
- LUENX12%
- KALIYADI9%
- ZENOTTIC8%
- SUNGAIT7%
- phikttu7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.7% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
Top aviators for men search terms
- mens polarized aviator sunglasses19K/yr
- aviator sunglasses for men polarized25K/yr
- pilot sunglasses for men19K/yr
- aviator sunglasses for men uv protection11K/yr
- cowboy sunglasses13K/yr
- large aviator sunglasses for men10K/yr
- polarized sunglasses men aviator10K/yr
- xl aviator sunglasses for men7K/yr
- aviator sunglasses men polarized9K/yr
- polarized aviator sunglasses men7K/yr
Top aviators for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Large Frame - Silver Frame/Black Lens)
J+S$18.614.3★23,466 rev
KALIYADI Classic Aviator Sunglasses for Men Women Driving Sun glasses Polarized Lens UV Blocking (3 Pack) 58mm
KALIYADI$17.534.4★17,453 rev
phikttu Sunglasses Men Polarized Aviator Sunglasses for Men Women Fishing Driving Sun glasses Metal Frame UV400 Protection
phikttu$9.704.6★2,806 rev
J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Medium Frame - Silver Frame/Black Lens)
J+S$18.614.3★23,466 rev
Eiuizah Polarized Aviator Sunglasses for Men and Women Driving Sun Glasses with UV Protection for Fishing Golf
Eiuizah$14.784.6★2,173 rev
Newest
by launch date
goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce
goodr$37.621,788 rev
FEISEDY Polarized Aviator Sunglasses for Men Square Retro Metal Frame UV 400 Protection TAC Lens B0329
FEISEDY$20.57130 rev
LUENX Aviator Sunglasses for Men Square Polarized Polygon Shades UV400 Sun Glasses 61mm Black Lens Matte Frame
LUENX$14.42921 rev
LUENX Aviator Sunglasses for Men Square Polarized Polygon Shades UV400 Sun Glasses 61mm Green Mirror Lens Matte Frame
LUENX$15.66921 rev
LUENX Aviator Sunglasses for Men Women Polarized Classic Pilot Shades Driving Sun Glasses UV400 Protection 61mm Silver Mirror Lens Matte Black Frame
LUENX$14.89870 rev
Trending
90-day click momentumLUENX Aviator Sunglasses for Men Women Polarized Classic Pilot Shades Driving Sun Glasses UV400 Protection 61mm Silver Mirror Lens Matte Black Frame
LUENX$14.894.6★
goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce
goodr$37.624.7★
J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Medium Frame - Silver Frame/Black Lens)
J+S$18.614.3★
LUENX Aviator Sunglasses for Men Square Polarized Polygon Shades UV400 Sun Glasses 61mm Black Lens Matte Frame
LUENX$14.424.5★
ZENOTTIC Polarized Aviator Sunglasses for Men Carbon Fiber Temple Pilot Sun Glasses with Mirrored Lens UV Protection
ZENOTTIC$31.514.2★
What buyers say about aviators for men
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Awesome quality”
“they fit really comfortably”
“These glasses are very comfortable”
“The frames are lightweight and comfortable”
“Better than expected”
“great style”
“colors are very pretty”
“still look brand new”
“the structure sturdy”
What buyers complain about
“Cheaply made”
“They run large”
“Way over priced”
“Fell apart”
“Super fragile”
“Very Cheap Material”
“False advertising”
“Heavy”
“Didnt like them and not comfortable”
“I wish they made them in green tint though”
Top return reasons
Common questions
- Is aviators for men profitable to sell on Amazon United States?
- The niche generates $150K/yr across 55 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +42.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the aviators for men niche?
- 30 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in aviators for men?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 3.9%.
- When does demand for aviators for men peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the aviators for men niche?
- Listings span $9.70–$208.46; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 5,888 reviews — the moat a new listing must climb.