Aviators for Men

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

+42.7%

Conversion, latest week

3.1%

Market size, estimated

$150Ka year

Peak month

June2.1× the quietest month

Top search term

mens polarized aviator sunglasses19K searches a year

Listings sell for $25.14 on average, from $9.70 to $208.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $25.14 that is $0 to $3K a year per listing.

Average price

$25.14inside the $15 to $100 sweet spot

Price range

$9.70–$208.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #239 within Sunglasses & Eyewear Accessories. It carries 5,888 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#239in Sunglasses & Eyewear Accessories

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

5,888per listing

Listings tracked

55

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

58 months