Aviator Sunglasses for Women
MaybeProducts sell for $46.25 on average, inside the sweet spot. But the top 5 brands take 89% of clicks, so Aviator Sunglasses for Women is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 4551
- Market size
- $243K/yr233K searches / yr
- 90-day growth
- +51.8%search demand this quarter
- Competition
- 37%top-5 click share · 15 brands · 41 sellers
Flapen Score
Aviator Sunglasses for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Aviator Sunglasses for Women is stronger. Inside it, weaker.
Market
The Aviator Sunglasses for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Aviator Sunglasses for Women 233K times last year and spent an estimated $243K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- +51.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $243Ka year
- Peak month
- July8.8× the quietest month
- Top search term
- jessica simpson sunglasses98K searches a year
02 · Price
A sale here is worth $46.25.
Listings sell for $46.25 on average, from $9.95 to $282.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $46.25 that is $0 to $5K a year per listing.
- Average price
- $46.25inside the $15 to $100 sweet spot
- Price range
- $9.95–$282.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,083 within Sunglasses & Eyewear Accessories. It carries 2,837 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #1,083in Sunglasses & Eyewear Accessories
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 2,837per listing
- Listings tracked
- 47
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Aviator Sunglasses for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jessica Simpson Overlay Color Cat Animal Blue One Size
- Price
- $25.91
- Rating
- 4.4/5
- Reviews
- 579
- Age
- 9y ago
Jessica Simpson Womens J5254 Oversized Metal Square Sunglasses with UV400 Protection - Glamorous Lightweight Sunglasses for Women 64mm
- Price
- $20.60
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 2y ago
Jessica Simpson Womens J6128 Retro Square Sunglasses With Uv400 Protection. Glam Gifts For Her 62 Mm Black Tortoise 62 Mm US
- Price
- $18.89
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 2y ago
Jessica Simpson Womens J5596 Classic Metal Aviator Pilot Sunglasses with UV400 Protection - Glamorous Sunglasses for Women 60mm
- Price
- $20.87
- Rating
- 4.5/5
- Reviews
- 1,975
- Age
- 11y ago
Bircenpro Polarized Sunglasses For Women UV - Protection Womens Trendy Fashion Large Shades With Acetate Frame BC2110
- Price
- $24.28
- Rating
- 4.6/5
- Reviews
- 1,834
- Age
- 4y ago
Trending
estimated 90-day click momentum
Jessica Simpson Womens J5839 Oversized Butterfly Sunglasses with UV400 Protection - Designer Sunglasses for Women 60mm
- Price
- $22.45
- Rating
- 4.4/5
- Reviews
- 972
- Age
- 6y ago
Maui Jim Womens Starfish Polarized Cat Eye Sunglasses Sandstone With Blue/Maui Rose Polarized Medium Fit
- Price
- $277.73
- Rating
- 4.6/5
- Reviews
- 528
- Age
- 16y ago
Jessica Simpson Combo Plastic Aviator with Metal Bridge and Temple
- Price
- $18.19
- Rating
- 4.5/5
- Reviews
- 1,975
- Age
- 10mo ago
Jessica Simpson Womens J5686 Oversized Square Sunglasses with UV400 Protection - Glamorous Sunglasses for Women 56mm
- Price
- $24.08
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 7y ago
Jessica Simpson Womens J5236 Oversized Retro Butterfly Rectangular Sunglasses with UV400 Protection - Designer Sunglasses for Women 60mm
- Price
- $25.20
- Rating
- 4.4/5
- Reviews
- 972
- Age
- 2y ago
Newest
by launch dateJessica Simpson Combo Plastic Aviator with Metal Bridge and Temple
- Price
- $18.19
- Rating
- 4.5/5
- Reviews
- 1,975
- Age
- 10mo ago
Jessica Simpson Combo Plastic Aviator with Metal Bridge and Temple
- Price
- $23.94
- Rating
- 4.5/5
- Reviews
- 1,975
- Age
- 10mo ago
Michael Kors MK2206 Albany Sunglasses Black/Dark Grey Gradient 55 mm
- Price
- $60.91
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 1y ago
Michael Kors MK2242D Pearl River Sunglasses Black/Dark Grey Gradient 56 mm
- Price
- $60.37
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago
BOLON Women Lady Elegant Oversized UV400 Sunglasses BL7191 Nolita 59mm
- Price
- $78.69
- Rating
- 3.9/5
- Reviews
- 105
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
41
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 74%
Open market
9%
- Jessica Simpson63%
- Michael Kors11%
- FEISEDY8%
- Bircenpro4%
- Maui Jim3%
- SOJOS2%
- Open — no brand owns it (9 brands, 9%)
Demand
Aviator Sunglasses for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 8.8×
Search terms
Top Aviator Sunglasses for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jessica simpson sunglasses98K/yr
- tiffany sunglasses for women42K/yr
- jessica simpson sunglasses for women48K/yr
- tiffany sunglasses20K/yr
- tiffany & co sunglasses womens12K/yr
- jessica simpson glasses5K/yr
- tiffany & co sunglasses4K/yr
- tiffany and co sunglasses4K/yr
Reviews and returns
What reviews say buyers love and hate about Aviator Sunglasses for Women
We read the reviews and the return reasons for every product selling here.
“Broke fast”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aviator Sunglasses for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data