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Aviator Sunglasses for Women

Maybe

Products sell for $46.25 on average, inside the sweet spot. But the top 5 brands take 89% of clicks, so Aviator Sunglasses for Women is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$243K/yr233K searches / yr
90-day growth
+51.8%search demand this quarter
Competition
37%top-5 click share · 15 brands · 41 sellers

Flapen Score

Aviator Sunglasses for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Aviator Sunglasses for Women is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aviator Sunglasses for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Aviator Sunglasses for Women 233K times last year and spent an estimated $243K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
+51.8%
Conversion, latest week
2.3%
Market size, estimated
$243Ka year
Peak month
July8.8× the quietest month
Top search term
jessica simpson sunglasses98K searches a year

02 · Price

A sale here is worth $46.25.

Listings sell for $46.25 on average, from $9.95 to $282.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $46.25 that is $0 to $5K a year per listing.

Average price
$46.25inside the $15 to $100 sweet spot
Price range
$9.95–$282.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,083 within Sunglasses & Eyewear Accessories. It carries 2,837 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#1,083in Sunglasses & Eyewear Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,837per listing
Listings tracked
47

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
53 months

Products

Top Aviator Sunglasses for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

41

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

37%

Top 20: 74%

Open market

9%

  • Brand 163%
  • Brand 211%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (9 brands, 9%)

Demand

Aviator Sunglasses for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 8.8×

Search terms

Top Aviator Sunglasses for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jessica simpson sunglasses98K/yr
  • tiffany sunglasses for women42K/yr
  • jessica simpson sunglasses for women48K/yr
  • tiffany sunglasses20K/yr
  • tiffany & co sunglasses womens12K/yr
  • jessica simpson glasses5K/yr
  • tiffany & co sunglasses4K/yr
  • tiffany and co sunglasses4K/yr

Reviews and returns

What reviews say buyers love and hate about Aviator Sunglasses for Women

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Durability”
4.7%of orders come back
“Broke fast”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Aviator Sunglasses for Women questions

Answered from the same tracked data.