Aviator Sunglasses
MaybeProducts sell for $24.34 on average, inside the sweet spot. But the average product has 7,130 reviews to catch up to, so Aviator Sunglasses is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +18 vs the category median of 4563
- Market size
- $1.3M/yr1.6M searches / yr
- 90-day growth
- +56.9%search demand this quarter
- Competition
- 47%top-5 click share · 27 brands · 36 sellers
Flapen Score
Aviator Sunglasses against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Aviator Sunglasses is stronger. Inside it, weaker.
Market
The Aviator Sunglasses market on Amazon at a glance
Shoppers on Amazon United States searched for Aviator Sunglasses 1.6M times last year and spent an estimated $1.3M. The top 5 brands take 55% of clicks. Demand peaks in Jul–Aug. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +56.9%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $1.3Ma year
- Peak month
- July4.1× the quietest month
- Top search term
- aviator sunglasses for men755K searches a year
02 · Price
A sale here is worth $24.34.
Listings sell for $24.34 on average, from $8.21 to $145.90. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $24.34 that is $30K to $37K a year per listing.
- Average price
- $24.34inside the $15 to $100 sweet spot
- Price range
- $8.21–$145.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $30K–$37K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #184 within Sunglasses & Eyewear Accessories. It carries 7,130 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #184in Sunglasses & Eyewear Accessories
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 7,130per listing
- Listings tracked
- 46
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Aviator Sunglasses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
36
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
47%
Top 20: 77%
Open market
39%
- Brand 117%
- Brand 212%
- Brand 310%
- Brand 49%
- Brand 58%
- Brand 66%
Demand
Aviator Sunglasses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 4.1×
Search terms
Top Aviator Sunglasses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aviator sunglasses for men755K/yr
- mens aviator sunglasses193K/yr
- tangle free aviator sunglasses for women87K/yr
- aviator sunglasses men50K/yr
- mens aviator sunglasses polarized55K/yr
- black aviator sunglasses for women53K/yr
- polarized aviator sunglasses for men37K/yr
- aviators sunglasses for men49K/yr
- mens sunglasses aviator46K/yr
- sunglasses men aviator41K/yr
Reviews and returns
What reviews say buyers love and hate about Aviator Sunglasses
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aviator Sunglasses questions
Answered from the same tracked data.