aviator sunglasses
Launch itA $1.3M/yr market growing +56.9% this quarter with returns at 4.4% — clears our launch bar.
Avg price
Incredible$24.34avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 1.6M searches
Brand share
Great55%top-5 brand share — no brand owns this niche
Growth
Good+56.9%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.21–$145.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.4%return rate — above 6% kills the launch gate
Review moat
Bad7,130.15avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, aviator sunglasses is a $1.3M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 64/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 1,250–1,500/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Launch success
- —
- 4 of 4 new (360d)
- Conversion rate
- 3.5%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 3.8%
- Avg brand age
- 59 months
- Avg seller age
- 156 days
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
36
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
47%
Top 20: 77%
Open market
39%
- J+S17%
- phikttu12%
- KALIYADI10%
- livho9%
- LUENX8%
- Eiuizah6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +56.9% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 4.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
phikttu Sunglasses Men Polarized Aviator Sunglasses for Men Women Fishing Driving Sun glasses Metal Frame UV400 Protection
phikttu$9.704.6★2,806 rev
J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Large Frame - Silver Frame/Black Lens)
J+S$18.614.3★23,466 rev
KALIYADI Classic Aviator Sunglasses for Men Women Driving Sun glasses Polarized Lens UV Blocking (3 Pack) 58mm
KALIYADI$17.534.4★17,453 rev
livho Sunglasses for Men Women Aviator Polarized Metal Mirror UV 400 Lens Protection
livho$10.474.4★21,357 rev
Eiuizah Polarized Aviator Sunglasses for Men and Women Driving Sun Glasses with UV Protection for Fishing Golf
Eiuizah$14.784.6★2,173 rev
Newest
by launch date
goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce
goodr$37.621,788 rev
KUGUAOK Polarized Aviator Sunglasses for Women Men UV Protection Running Outdoors Tangle Free Sun Glasses Vintage Shades
KUGUAOK$22.1468 rev
LUENX Aviator Polarized Sunglasses for Men: 99% Anti Glare - UV Protection - Designer Vinatage Trendy Square Style for Driving Fishing Cycling Beach - Black Lens Black Glossy Temple
LUENX$14.271,015 rev
FEISEDY Polarized Aviator Sunglasses for Men Square Retro Metal Frame UV 400 Protection TAC Lens B0329
FEISEDY$20.57130 rev
LUENX Aviator Sunglasses for Men Square Polarized Polygon Shades UV400 Sun Glasses 61mm Black Lens Matte Frame
LUENX$14.42921 rev
Trending
90-day click momentum
Ray-Ban Unisex Rb3025 Classic Aviator Sunglasses Copper/Polarized Blue Gradient Grey 58 mm
Ray-Ban$145.904.6★
Shady Rays Aviator Tangle Free - Calimesa/Pink Calimesa Mirror Lens Medium/Large
Shady Rays$73.054.2★
LUENX Aviator Sunglasses for Men Square Polarized Polygon Shades UV400 Sun Glasses 61mm Black Lens Matte Frame
LUENX$14.424.5★
goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce
goodr$37.624.7★
ZENOTTIC Polarized Aviator Sunglasses for Men Carbon Fiber Temple Pilot Sun Glasses with Mirrored Lens UV Protection
ZENOTTIC$31.514.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“These glasses are beautiful and high quality”
“The fit is comfortable”
“Comfortable and cute”
“Super lightweight”
“Cute style”
“Exactly as Pictured”
“colors are very pretty”
“still look brand new”
“the folding part is very sturdy”
What buyers complain about
“Bad quality”
“Too big”
“Broke after first wear”
“Way over priced”
“Super fragile”
“very cheap material”
“I just wish they were darker”
“Very heavy,”
“False advertising”
“Defective product”
Top return reasons
Common questions
- Is aviator sunglasses profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 46 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +56.9%. Flapen's verdict: Launch it (64/100).
- How competitive is the aviator sunglasses niche?
- 27 brands and 36 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in aviator sunglasses?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.4%.
- When does demand for aviator sunglasses peak?
- Demand peaks in Jul–Aug; the busiest month runs 4.1× the quietest.
- What does it cost to enter the aviator sunglasses niche?
- Listings span $8.21–$145.90; the average listing price is $24.34 (sweet spot $15–$100). The average incumbent carries 7,130 reviews — the moat a new listing must climb.
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