Aviator Sunglasses

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+56.9%

Conversion, latest week

3.5%

Market size, estimated

$1.3Ma year

Peak month

July4.1× the quietest month

Top search term

aviator sunglasses for men755K searches a year

Listings sell for $24.34 on average, from $8.21 to $145.90. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $24.34 that is $30K to $37K a year per listing.

Average price

$24.34inside the $15 to $100 sweet spot

Price range

$8.21–$145.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

$30K–$37K

Returns

4.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #184 within Sunglasses & Eyewear Accessories. It carries 7,130 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

3.8%

Average rank

#184in Sunglasses & Eyewear Accessories

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

7,130per listing

Listings tracked

46

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

59 months