Is aviator jacket profitable to sell on Amazon United States?

The niche generates $13K/yr across 135 tracked products. 0 of 35 products launched in the last 360 days are still selling. 90-day search growth is -43.9%. Flapen's verdict: Skip it (41/100).

How competitive is the aviator jacket niche?

45 brands and 53 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in aviator jacket?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 11.3% — above our launch gate.

When does demand for aviator jacket peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the aviator jacket niche?

Listings span $26.07–$278.35; the average listing price is $99.42 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.

aviator jacket

Skip it

Weak search conversion (0.0%) — this niche doesn't clear our bar today.

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Great44%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good504.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$99.42

avg listing price — sweet spot $15–$100

Price range

Okay$26.07–$278.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$13K

$13K/yr · 338K searches

Growth

Bad-43.9%

90-day search growth — must beat 0% to launch

Returns

Bad11.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns High Price

According to Flapen's Amazon United States niche tracking, aviator jacket is a $13K/yr Amazon United States market (338K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

aviator jacket market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $50K–$75K; units × avg price
Conversion rate: 0.0%
Avg BSR: #319
Page quality: 0%
Prime: 86%
Sponsored: 88%
Out of stock: 9.2%
Avg brand age: 48 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

18%

Top 20: 47%

Open market

52%

Desired Jackets11%
Jild9%
Levi's8%
HOOD CREW8%
FLAVOR7%
Fullneat4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.9% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Open Trend

Top aviator jacket search terms

leather bomber jacket men91K/yr -51.4%0.1% conv.
aviator jacket55K/yr -24.1%0.0% conv.
mens leather bomber jacket49K/yr -54.3%0.1% conv.
aviator jacket men31K/yr -52.8%0.0% conv.
mens leather bomber jackets9K/yr +65.2%0.1% conv.
bomber jacket men leather10K/yr -37.3%0.0% conv.
leather jacket men bomber9K/yr -45.4%0.0% conv.
leather bomber jackets for men9K/yr -56.9%0.0% conv.
bomber leather jacket men10K/yr -45.4%0.1% conv.
black leather bomber jacket men8K/yr -47.3%0.2% conv.

All search terms

Top aviator jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jild Varsity Style Leather Bomber Jacket Men - Genuine Lambskin Mens Casual Fashion Classic MA-1 Leather Jacket (Rib-Brn-L)

Jild$139.504.2★56 rev

Mens G-1 Fur Collar US Navy Flight Distressed Brown Aviator Genuine Leather Jacket (L Brown Real Leather Jacket)

Desired Jackets$136.744.1★141 rev

Levis Mens Faux Leather Aviator Bomber Jacket with Sherpa Collar Brown Large

Levi's$77.804.8★313 rev

FLAVOR Mens Real Leather Bomber Casual Jacket (Large Black)

FLAVOR$122.954.5★289 rev

HNU Mens Genuine Lambskin Leather Bomber Jacket Classic Black Slim Fit Motorcycle Aviator Style YKK Zippers Outerwear Medium

HNU$94.375.0★9 rev

Newest

by launch date

SpazeUp Brown Leather Bomber Jacket Men A2 Aviator flying Pilot Jacket Genuine Leather Bomber Jackets ww2 uniform Medium

SpazeUp$100.428 rev

2mo ago

Decrum Vintage Motorcycle Jacket Men - Leather Bomber Jackets Men | [1132544] Steven Black L

Decrum$180.9613 rev

5mo ago

HNU Mens Genuine Lambskin Leather Bomber Jacket Classic Black Slim Fit Motorcycle Aviator Style YKK Zippers Outerwear Medium

HNU$94.379 rev

6mo ago

Decrum Mens Leather Bomber Jacket - Leather Jackets For Men Fashion | [1131125] Ervin XL

Decrum$166.6526 rev

6mo ago

Cuir Jackets Mens Varsity Style Genuine Leather Bomber Jacket - Casual Real Lambskin Mens Leather Jacket Moto Jacket Men

Cuir Jackets$123.436 rev

8mo ago

What buyers say about aviator jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“And it does fit true to size”

Quality-Overall17%

“The workmanship is exceptional”

Warmth9%

“warm jacket”

Value For Money6%

“Not super expensive”

Advertised Vs Actual Product6%

“as advertised”

Leather Quality6%

“The leather feels authentic and smells great”

Comfort-Overall6%

“It's comfortable”

Weight Light3%

“not heavy”

Durability2%

“Durability is great so far”

Color2%

“The color”

What buyers complain about

Size-Overall22%

“Just was too small”

Quality-Overall11%

“COMPLETE GARBAGE”

Zipper Quality7%

“Broken zipper”

Smell6%

“Smells bad”

Leather Quality4%

“Fake leather”

Material Quality4%

“The fabric is insanely stiff and cheap feeling”

Advertised Vs Actual Product2%

“The pictures are somewhat misleading”

Warmth2%

“it did not keep me warm on a cold, windy day”

Sleeve Fit2%

“tight when putting on with long sleeve”

Product Condition2%

“SHIPPING USED CLOTHING, NOT NEW”

Top return reasons

Size-Overall48%

Material Quality7%

Sleeve Fit6%

Shoulder Fit5%

Chest Fit5%

Color3%

Advertised Vs Actual Product3%

Waist Fit3%

Quality-Overall2%

Arm Fit2%

Common questions

Is aviator jacket profitable to sell on Amazon United States?: The niche generates $13K/yr across 135 tracked products. 0 of 35 products launched in the last 360 days are still selling. 90-day search growth is -43.9%. Flapen's verdict: Skip it (41/100).
How competitive is the aviator jacket niche?: 45 brands and 53 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in aviator jacket?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 11.3% — above our launch gate.
When does demand for aviator jacket peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.4× the quietest.
What does it cost to enter the aviator jacket niche?: Listings span $26.07–$278.35; the average listing price is $99.42 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.