Aviator Jacket

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months

338K

Growth, 90 days vs prior 90

-43.9%

Conversion, latest week

0.0%

Market size, estimated

$13Ka year

Peak month

December5.4× the quietest month

Top search term

leather bomber jacket men91K searches a year

Listings sell for $99.42 on average, from $26.07 to $278.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $99.42 that is $0 to $10K a year per listing.

Average price

$99.42inside the $15 to $100 sweet spot

Price range

$26.07–$278.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

11.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #319 within Jackets & Coats. It carries 504 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

86%

Out of stock, average day

9.2%

Average rank

#319in Jackets & Coats

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

504per listing

Listings tracked

135

35 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

35

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months