Aviator Hat

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

-35.3%

Conversion, latest week

1.6%

Market size, estimated

$67Ka year

Peak month

October12.0× the quietest month

Top search term

aviator hat99K searches a year

Listings sell for $23.80 on average, from $11.41 to $75.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $23.80 that is $2K to $6K a year per listing.

Average price

$23.80inside the $15 to $100 sweet spot

Price range

$11.41–$75.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

8.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,093 within Trapper Hats. It carries 346 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#1,093in Trapper Hats

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

346per listing

Listings tracked

42

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months