aviator hat
Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.80avg listing price — sweet spot $15–$100
Price range
Great$11.41–$75.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great345.83avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$67K$67K/yr · 176K searches
Returns
Bad8.4%return rate — above 5% kills the launch gate
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, aviator hat is a $67K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
aviator hat market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $95K–$119K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,093
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 4.7%
- Avg brand age
- 55 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
33
Top-5 brand share
53%
Top 20: 94%
Top-5 click share
33%
Top 20: 77%
Open market
42%
- Cuhubyup14%
- Lifup14%
- Peicees13%
- Ewanda store8%
- Acekar5%
- Happy Will5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 12.0×
Top aviator hat search terms
- aviator hat99K/yr
- aviator hat with goggles17K/yr
- aviator cap8K/yr
- aviator costume12K/yr
- aviator helmet5K/yr
- leather aviator hat7K/yr
- aviator hat adult11K/yr
- aviator hat and goggles5K/yr
- aviator hat with goggles adult12K/yr
Top aviator hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lifup Trapper Hat Winter Hats for Men Aviator Hat with Goggles Fur Hunting Hat with Fur Ear Flaps Brown One Size
Lifup$22.064.5★7 rev
Ewanda store Baby Kids Pilot Aviator Hat Warm Hat Cap Winter Earmuffs Hats with Goggles for Kids Boys Girls Coffee
Ewanda store$13.694.5★73 rev
Acekar Aviator Hat 4Pcs Aviator Costume Accessories With Goggles White Scarf Brooch Pilot Cap for Adults Halloween Party
Acekar$25.354.4★103 rev
Peicees Aviator Hat and Goggles for Adult Men Women Vintage Pilot Hat Costume Winter Trapper Hat with Fur Ear Flaps Fleece Brown
Peicees$34.324.6★80 rev
Happy Will Pilot Hat for Kids Danny Go Hat Bomber Hats for Boys Amelia Earhart Aviator Dress-Up for Girls Fleece Warm Cap with Earmuffs Ranger Green
Happy Will$15.134.4★1,902 rev
Newest
by launch date
CLAPE Windproof Warm Trapper Hat with Ear Flaps Snowproof PU Leather Winter Aviator Hat for Outdoor Activities
CLAPE$18.8216 rev
Peicees Leather Aviator Hat and Goggles Vintage Pilot Cap- Winter Fur Hat with Earflaps Pilot Costume Adult Men Women Deep Brown
Peicees$36.1920 rev
Cuhubyup Adults Vintage Aviator Hat Trapper Cap(Black Hat)
Cuhubyup$24.6745 rev
Cuhubyup Adults Vintage Aviator Hat Trapper Cap Khaki Hat
Cuhubyup$24.0745 rev
Cuhubyup Adults Vintage Aviator Hat Trapper Cap
Cuhubyup$30.3145 rev
Trending
90-day click momentum
Got Shades Aviator Sunglasses for Men & Women - 100% UV Protection Classic Pilot Aviator for Mens - Sunglasses Pack of 4
Got Shades$16.734.1★
Ewanda store Baby Kids Pilot Aviator Hat Warm Hat Cap Winter Earmuffs Hats with Goggles for Kids Boys Girls Coffee
Ewanda store$13.694.5★
Cuhubyup Adults Vintage Aviator Hat Trapper Cap(Black Hat)
Cuhubyup$24.674.4★
Cuhubyup Adults Vintage Aviator Hat Trapper Cap Khaki Hat
Cuhubyup$24.074.4★
CLAPE Windproof Warm Trapper Hat with Ear Flaps Snowproof PU Leather Winter Aviator Hat for Outdoor Activities
CLAPE$18.824.9★
What buyers say about aviator hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits fine”
“The hat is warm”
“Decent quality for the money”
“Worth it”
“Great gift idea”
“great material”
“comfortable”
“The style is fun”
“Product is Exactly as pictured”
“Cute and functional”
What buyers complain about
“Little small”
“Cheap product”
“already broke a snap off the flaps”
“The material was very cheap feeling too”
“the smell made it very unpleasant to begin with”
“however its a little thin”
“it will shrink up into a ball”
“Little flimsy and thin feeling”
“The picture does no justice”
“The only reason I'm giving this 3 stars is the very strong smell that came from the imitation leather”
Top return reasons
Common questions
- Is aviator hat profitable to sell on Amazon United States?
- The niche generates $67K/yr across 42 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the aviator hat niche?
- 28 brands and 33 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in aviator hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 8.4% — above our launch gate.
- When does demand for aviator hat peak?
- Demand peaks in Oct–Nov; the busiest month runs 12.0× the quietest.
- What does it cost to enter the aviator hat niche?
- Listings span $11.41–$75.14; the average listing price is $23.80 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.