Is aviator profitable to sell on Amazon United States?

The niche generates $222K/yr across 42 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +30.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the aviator niche?

28 brands and 31 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in aviator?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.0%.

When does demand for aviator peak?

Demand peaks in Jul–Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the aviator niche?

Listings span $8.21–$39.61; the average listing price is $18.68 (sweet spot $15–$100). The average incumbent carries 5,466 reviews — the moat a new listing must climb.

aviator

Worth a look

Shows a sweet-spot price point ($18.68 avg), but a deep review moat (5,466 avg reviews) keeps it on the watch list.

Avg price

Great$18.68

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$8.21–$39.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Growth

Good+30.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$222K

$222K/yr · 453K searches

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,466.38

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, aviator is a $222K/yr Amazon United States market (453K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

aviator market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $234K–$280K; units × avg price
Conversion rate: 2.6%
Avg BSR: #170
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

43%

Top 20: 79%

Open market

43%

J+S14%
livho14%
phikttu11%
KALIYADI8%
SOJOS6%
LUENX5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.8% search growth over the last 90 days.

Peak months: Jul, Oct · busiest ÷ quietest = 2.0×

Open Trend

Top aviator search terms

aviator glasses66K/yr +10.3%1.3% conv.
aviators sunglasses for men49K/yr +42.2%3.3% conv.
aviator52K/yr +13.9%0.9% conv.
aviator sunglasses for women polarized25K/yr +44.0%1.2% conv.
aviator glasses for women35K/yr -0.7%0.9% conv.
black aviator sunglasses30K/yr +52.6%4.6% conv.
aviator glasses for men27K/yr +25.3%1.9% conv.
black aviator sunglasses for men20K/yr +37.4%5.7% conv.
pilot sunglasses for men19K/yr +35.3%1.0% conv.
mens aviators18K/yr +56.5%2.6% conv.

All search terms

Top aviator products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

livho Sunglasses for Men Women Aviator Polarized Metal Mirror UV 400 Lens Protection

livho$10.474.4★21,357 rev

phikttu Sunglasses Men Polarized Aviator Sunglasses for Men Women Fishing Driving Sun glasses Metal Frame UV400 Protection

phikttu$9.704.6★2,806 rev

KALIYADI Classic Aviator Sunglasses for Men Women Driving Sun glasses Polarized Lens UV Blocking (3 Pack) 58mm

KALIYADI$17.534.4★17,453 rev

J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Large Frame - Silver Frame/Black Lens)

J+S$18.614.3★23,466 rev

J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Medium Frame - Silver Frame/Black Lens)

J+S$18.614.3★23,466 rev

Newest

by launch date

tanmigot Aviator Sunglasses for Men Women Polarized UV400 Protection Sun glasses Classic Aviator Sunglasses with Metal Frame for Driving Outdoor Sports

tanmigot$10.0872 rev

6mo ago

goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce

goodr$37.621,788 rev

6mo ago

LUENX Aviator Polarized Sunglasses for Men: 99% Anti Glare - UV Protection - Designer Vinatage Trendy Square Style for Driving Fishing Cycling Beach - Black Lens Black Glossy Temple

LUENX$14.271,015 rev

9mo ago

SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Brown Tortoise/Brown

SOJOS$14.73789 rev

1y ago

KUGUAOK 4PACK Polarized Aviator Sunglasses for Women Men Sports Style UV400 Protection Running Sun Glasses Vintage Trendy Shades

KUGUAOK$19.87464 rev

1y ago

What buyers say about aviator

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“they are affordable”

Quality-Overall19%

“Decent quality”

Size-Overall13%

“Fit as expected”

Comfort-Overall9%

“These glasses are very comfortable”

Shape/Style7%

“I love the shape”

Weight Light7%

“The frames are lightweight and comfortable”

Color5%

“colors are very pretty”

Advertised Vs Actual Product5%

“Better than expected”

Strength3%

“Very sturdy and great sunglasses”

Durability3%

“Both feel durable enough for regular use and travel”

What buyers complain about

Quality-Overall22%

“Bad quality”

Size-Overall16%

“Super small”

Durability14%

“Broke after first wear”

Value For Money8%

“Not Worth the Price”

Strength5%

“Super fragile”

Material Quality4%

“Low quality material”

Advertised Vs Actual Product2%

“misleading product photos”

Color1%

“I wish they were a bit darker”

Functionality-Overall1%

“Does not work for me”

Weight Heavy1%

“they're extremely heavy and stiff”

Top return reasons

Size-Overall64%

Shape/Style10%

Advertised Vs Actual Product5%

Quality-Overall5%

Color3%

Value For Money2%

Width2%

Material Quality2%

Strength1%

Defective Material/Parts1%

Common questions

Is aviator profitable to sell on Amazon United States?: The niche generates $222K/yr across 42 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +30.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the aviator niche?: 28 brands and 31 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in aviator?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.0%.
When does demand for aviator peak?: Demand peaks in Jul–Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the aviator niche?: Listings span $8.21–$39.61; the average listing price is $18.68 (sweet spot $15–$100). The average incumbent carries 5,466 reviews — the moat a new listing must climb.