avia
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but a deep review moat (12,014 avg reviews) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.48avg listing price — sweet spot $15–$100
Price range
Good$6.79–$36.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$185K$185K/yr · 347K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Review moat
Bad12,013.85avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, avia is a $185K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
avia market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $140K–$175K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #9,405
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 73%
- Out of stock
- 22.1%
- Avg brand age
- 42 months
- Avg seller age
- 127 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
143
Top-5 brand share
80%
Top 20: 98%
Top-5 click share
28%
Top 20: 59%
Open market
18%
- Avia60%
- wernies9%
- BambooHop4%
- IDEGG3%
- Niorasen3%
- Amutost2%
- Open — no brand owns it (18 brands, 18%)
Demand
Weekly Amazon search volume, last 13 weeks — -3.0% search growth over the last 90 days.Top avia search terms
- avia socks women139K/yr
- avia socks78K/yr
- avia no show socks women25K/yr
- avia womens socks16K/yr
- avia socks women no show15K/yr
- avia ankle socks women9K/yr
- womens avia socks11K/yr
- avia no show socks7K/yr
- aviva socks for women7K/yr
- avia socks women ankle5K/yr
Top avia products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avia Womens No Show Socks - 20 Pack Soft Cushioned Athletic Low Cut Ankle Socks for Women - Breathable Size 4-9 Black
Avia$36.704.6★392 rev
Avia Womens Liner Socks - 6/10 Pack Soft Women Sock Liners - Performance Stretch Athletic No Show Socks for Women (4-12) Size 4-9 White Comfort
Avia$23.094.6★548 rev
wernies No Show Socks Women Low Socks Non Slip Flat Boat Line 4/8 Pairs
wernies$15.564.5★89,428 rev
Avia Womens Liner Socks - 6/10 Pack Soft Women Sock Liners - Performance Stretch Athletic No Show Socks for Women (4-12) Size 4-9 Black Comfort
Avia$21.824.6★548 rev
Avia Womens Low Cut Socks - 6 Pack Cushioned Performance Stretch Moisture Wicking Athletic No Show Socks for Women (4-12) Size 4-9 Bright Colors
Avia$13.974.6★840 rev
Newest
by launch date
Ankle Socks for Women 6/12 Pairs Bamboo Viscose Breathable Cushioned Moisture Wicking Athletic Running Casual Low Cut Socks Multicolored Black 8-11
BambooHop$11.02387 rev
Ankle Socks for Women 6/12 Pairs Bamboo Viscose Breathable Cushioned Moisture Wicking Athletic Running Casual Low Cut Socks 6 Multicolored White 8-11
BambooHop$10.75387 rev
Niorasen Ankle Socks for Women 6 Pairs Cushioned Cotton Athletic Running Socks with Arch Support Anti-Blister Moisture Wicking Breathable Low Cut Sports Socks
Niorasen$9.54610 rev
Avia Women No-Show Running Low Cut Socks (12 Pack) Size 4-9 Pink/White/Purple
Avia$23.19409 rev
Avia Womens Low Cut Socks - 6 Pack Cushioned Performance Stretch Moisture Wicking Athletic No Show Socks for Women (4-12) Size 4-9 Bright Colors
Avia$13.97840 rev
Trending
90-day click momentumAvia Women No-Show Running Low Cut Socks (12 Pack) Size 4-9 Pink/White/Purple
Avia$23.194.4★
Avia Womens Low Cut Socks - 6 Pack Cushioned Performance Stretch Moisture Wicking Athletic No Show Socks for Women (4-12) Size 4-9 Bright Colors
Avia$13.974.6★
Niorasen Ankle Socks for Women 6 Pairs Cushioned Cotton Athletic Running Socks with Arch Support Anti-Blister Moisture Wicking Breathable Low Cut Sports Socks
Niorasen$9.544.7★
Ankle Socks for Women 6/12 Pairs Bamboo Viscose Breathable Cushioned Moisture Wicking Athletic Running Casual Low Cut Socks Multicolored Black 8-11
BambooHop$11.024.8★
Avia Womens No Show Socks - 12 Pack Soft Stretch Moisture Wicking Athletic Low Cut Socks for Women (Size 4-9 Extended: 9-12) Size 4-9 Bright Colors
Avia$23.714.6★
What buyers say about avia
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and perfect”
“Not too tight”
“they offer solid quality”
“Its smooth”
“Comfortable thickness”
“Great Deal”
“Color is cute”
“Exactly as advertised”
“Right amount of cushion”
“Comfy and durable”
What buyers complain about
“Size small”
“These socks are thick”
“Not well made”
“Extremely thin”
“They came out with holes”
“Falls Apart Quickly”
“Cheap Material”
“Inaccurate website description”
“Not comfortable”
“are very tight in the toe box”
Top return reasons
Common questions
- Is avia profitable to sell on Amazon United States?
- The niche generates $185K/yr across 73 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the avia niche?
- 24 brands and 143 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in avia?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.5%.
- What does it cost to enter the avia niche?
- Listings span $6.79–$36.70; the average listing price is $17.48 (sweet spot $15–$100). The average incumbent carries 12,014 reviews — the moat a new listing must climb.