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Avia

Maybe

The top 5 products take only 28% of clicks. But the average product has 12,014 reviews to catch up to, so Avia is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$185K/yr347K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
28%top-5 click share · 24 brands · 143 sellers

Flapen Score

Avia against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Avia is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avia market on Amazon at a glance

Shoppers on Amazon United States searched for Avia 347K times last year and spent an estimated $185K. The top 5 brands take 80% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
3.0%
Market size, estimated
$185Ka year
Top search term
avia socks women139K searches a year

02 · Price

A sale here is worth $17.48.

Listings sell for $17.48 on average, from $6.79 to $36.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.48 that is $2K to $4K a year per listing.

Average price
$17.48inside the $15 to $100 sweet spot
Price range
$6.79–$36.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #9,405 within Athletic Socks. It carries 12,014 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
85%
Out of stock, average day
22.1%
Average rank
#9,405in Athletic Socks
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
12,014per listing
Listings tracked
73

04 · Newcomers

5 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Avia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

143

Top-5 brand share

80%

Top 20: 98%

Top-5 click share

28%

Top 20: 59%

Open market

18%

  • Brand 160%
  • Brand 29%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (18 brands, 18%)

Demand

Avia search demand

Weekly searches over the year. Pick a range.

18K13KApr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Avia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avia socks women139K/yr
  • avia socks78K/yr
  • avia no show socks women25K/yr
  • avia womens socks16K/yr
  • avia socks women no show15K/yr
  • avia ankle socks women9K/yr
  • womens avia socks11K/yr
  • avia no show socks7K/yr
  • aviva socks for women7K/yr
  • avia socks women ankle5K/yr

Reviews and returns

What reviews say buyers love and hate about Avia

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Size small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Avia questions

Answered from the same tracked data.