Is averyard wallet profitable to sell on Amazon United States?

The niche generates $39K/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.2%. Flapen's verdict: Skip it (29/100).

How competitive is the averyard wallet niche?

12 brands and 25 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in averyard wallet?

Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 5.0%.

What does it cost to enter the averyard wallet niche?

Listings span $14.29–$114.23; the average listing price is $33.68 (sweet spot $15–$100). The average incumbent carries 6,517 reviews — the moat a new listing must climb.

averyard wallet

Skip it

Soft demand (-43.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$33.68

avg listing price — sweet spot $15–$100

Price range

Great$14.29–$114.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Review moat

Bad6,517.42

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$39K

$39K/yr · 168K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-43.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, averyard wallet is a $39K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 29/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

averyard wallet market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $67K–$84K; units × avg price
Conversion rate: 0.7%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.0%
Avg brand age: 43 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

furid32%
KIKVES22%
ZALVEX16%
kafellon8%
PROOF8%
typecase5%
Open — no brand owns it (6 brands, 9%)

Demand

Weekly Amazon search volume, last 24 weeks — -43.2% search growth over the last 90 days.

Open Trend

Top averyard wallet search terms

revae mens wallet34K/yr +57.9%1.7% conv.
revae wallet28K/yr -43.8%1.2% conv.
carry proof19K/yr +71.4%0.4% conv.
carryproof com7K/yr +40.6%0.5% conv.
the proof wallet12K/yr -45.3%0.8% conv.
averyard wallet19K/yr -97.7%0.0% conv.
peachloft wallet10K/yr -98.3%0.0% conv.
firmstaunch wallet18K/yr -99.3%0.0% conv.
the ultimate smart pop-up wallet: slim secure & rfid protected7K/yr -98.2%1.6% conv.
frequency wallet4K/yr -98.2%0.0% conv.

All search terms

Top averyard wallet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet

furid$37.444.4★789 rev

ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet

ZALVEX$27.984.5★5,795 rev

Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon Fiber

KIKVES$29.184.6★2,276 rev

PROOF$114.234.5★1,103 rev

furid Card Wallet For Men Slim: Smart Rfid Minimalist Front Pocket Pop Up Wallet with ID Window - Gifts for Husband Father at Birthday Anniversary

furid$19.804.3★1,742 rev

Newest

by launch date

Wallet for Men RFID Blocking Wallet for 10-12 Cards Slim Bifold Minimalist Smart Pop Up Wallet with Money Clip Inside & ID Window Compact Front Pocket Metal Credit Card Holder Birthday Gifts for Men

KIKVES$27.54173 rev

2mo ago

furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet

furid$37.44789 rev

8mo ago

furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet

furid$41.09789 rev

8mo ago

Smart Wallet For Men Slim: Rfid Minimalist Pop Up Wallets with Money Clip

furid$21.90334 rev

10mo ago

Wallet for Men RFID Wallet with 2 ID Windows & Money Clip Slim Pop Up Card Holder for 10-12 Cards Bifold Minimalist Smart Wallet for Front Pocket Compact Metal Credit Card Holder Gifts for Men

kafellon$33.352,184 rev

1y ago

What buyers say about averyard wallet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“solid build quality”

Pockets/Compartments11%

“has multiple pockets”

Value For Money7%

“Decent price”

Design-Overall6%

“Interesting design”

Size-Overall6%

“It fit all of my cards and cash”

Ease Of Use6%

“Easy to put in”

Advertised Vs Actual Product5%

“As described”

Durability4%

“Durable, looks good”

Storage Capacity4%

“Lots of Storage”

Leather Quality4%

“High quality leather”

What buyers complain about

Size-Overall14%

“But too tight”

Durability14%

“Didnt last”

Thickness7%

“thicker than expected”

Quality-Overall7%

“Cheap product”

Weight Heavy5%

“way to heavy”

Ease Of Use5%

“difficult to take out”

Pockets/Compartments3%

“ID pocket was too tight”

Value For Money3%

“Waste of Money”

Strength2%

“its starting to fall apart”

Storage Capacity2%

“Not enough storage”

Top return reasons

Size-Overall41%

Weight Heavy12%

Advertised Vs Actual Product7%

Functionality-Overall5%

Pockets/Compartments5%

Quality-Overall3%

Shape/Style3%

Ease Of Use2%

Thin2%

Material Quality2%

Common questions

Is averyard wallet profitable to sell on Amazon United States?: The niche generates $39K/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.2%. Flapen's verdict: Skip it (29/100).
How competitive is the averyard wallet niche?: 12 brands and 25 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in averyard wallet?: Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 5.0%.
What does it cost to enter the averyard wallet niche?: Listings span $14.29–$114.23; the average listing price is $33.68 (sweet spot $15–$100). The average incumbent carries 6,517 reviews — the moat a new listing must climb.

averyard wallet

averyard wallet market data

Competition & brand share

Demand

Top averyard wallet search terms

Top averyard wallet products on Amazon

Top sellers

Newest

Trending

What buyers say about averyard wallet

What buyers love

What buyers complain about

Top return reasons

Common questions

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