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average joes costume

Skip it

High returns (9.1%) — this niche doesn't clear our bar today.

Market size 11Growth 29Conversion 21Competition 65Returns 10Price range 81Avg price 95Brand share 51Review moat 73Quality gap 60

Avg price

Incredible$23.02

avg listing price — sweet spot $15–$100

Price range

Great$8.56–$46.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good581.73

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 114K searches

Returns

Bad9.1%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, average joes costume is a $44K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

average joes costume market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$69K–$92K
units × avg price
Conversion rate
1.7%
Avg BSR
#6,464
Page quality
0%
Prime
90%
Sponsored
83%
Out of stock
9.9%
Avg brand age
57 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

15

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

20%

  • DIRTYRAGZ39%
  • ONUPGO12%
  • TKJPYWYH9%
  • RocailleCos7%
  • VintageCos6%
  • LOKETA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 83.2×

Top average joes costume search terms

  • average joes costume78K/yr
  • average joes jersey8K/yr
  • average joes12K/yr
  • average joe costume4K/yr
  • average joes dodgeball costume3K/yr
  • average joes costumes for adults4K/yr
  • average joes costume men6K/yr
All search terms

Top average joes costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$5K16%$7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about average joes costume

What buyers praise and complain about, mined from review topics.

What buyers love

Print Quality33%

“Nice printing and quality of t shirt”

Size-Overall33%

“True to size”

Smell33%

“Smells good”

What buyers complain about

Size-Overall63%

“The sizing is not even close to being correct”

Comfort-Overall13%

“uncomfortable on my calf”

Material Quality13%

“Did not like material”

Quality-Overall13%

“Poor quality”

Top return reasons

Size-Overall55%
Chest Fit12%
Length6%
Color6%
Material Quality4%
Sleeve Fit3%
Quality-Overall2%
Feet Fit2%
Product Condition2%
Waist Fit1%

Common questions

Is average joes costume profitable to sell on Amazon United States?
The niche generates $44K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (43/100).
How competitive is the average joes costume niche?
14 brands and 15 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in average joes costume?
Top complaints mined from reviews: Size-Overall, Comfort-Overall, Material Quality. The return rate is 9.1% — above our launch gate.
When does demand for average joes costume peak?
Demand peaks in Oct–Nov; the busiest month runs 83.2× the quietest.
What does it cost to enter the average joes costume niche?
Listings span $8.56–$46.15; the average listing price is $23.02 (sweet spot $15–$100). The average incumbent carries 582 reviews — the moat a new listing must climb.