Skip to content

Avatar Fire

Fail

Demand is soft, at -80.4% this quarter, so Avatar Fire is a Fail.

Flapen Score
20
20 / 100
Ranks 16,762 of 16,930 Clothing, Shoes & Jewelry niches · −25 vs the category median of 45
Market size
$58K/yr570K searches / yr
90-day growth
-80.4%search demand this quarter
Competition
97%top-5 click share · 6 brands · 7 sellers

Flapen Score

Avatar Fire against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Avatar Fire is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avatar Fire market on Amazon at a glance

Shoppers on Amazon United States searched for Avatar Fire 570K times last year and spent an estimated $58K. The top 5 brands take 97% of clicks. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -80.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
570K
Growth, 90 days vs prior 90
-80.4%
Conversion, latest week
0.5%
Market size, estimated
$58Ka year
Top search term
avatar 378K searches a year

02 · Price

A sale here is worth $19.88.

Listings sell for $19.88 on average, from $13.24 to $25.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $19.88 that is $0 to $2K a year per listing.

Average price
$19.88inside the $15 to $100 sweet spot
Price range
$13.24–$25.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19,757 within Baseball Caps. It carries 1,670 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19,757in Baseball Caps
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,670per listing
Listings tracked
7

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Avatar Fire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

6

Sellers

7

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 210%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (0%)

Search terms

Top Avatar Fire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avatar 378K/yr
  • avatar fire93K/yr
  • avatar fire and ash movie61K/yr
  • avitar25K/yr
  • avtar11K/yr

Reviews and returns

What reviews say buyers love and hate about Avatar Fire

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Water Resistance”
4.8%of orders come back
“I am going to keep it because its so wet outside as Spring enters”
A buyer, on “Water Resistance”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Avatar Fire questions

Answered from the same tracked data.