Is aurola sports bra profitable to sell on Amazon United States?

The niche generates $78K/yr across 232 tracked products. 6 of 90 products launched in the last 360 days are still selling. 90-day search growth is +50.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the aurola sports bra niche?

54 brands and 59 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in aurola sports bra?

Top complaints mined from reviews: Size-Overall, Exercise/Sports Suitability, Chest Fit. The return rate is 9.8% — above our launch gate.

When does demand for aurola sports bra peak?

Demand peaks in Apr–May; the busiest month runs 2.6× the quietest.

What does it cost to enter the aurola sports bra niche?

Listings span $9.14–$39.63; the average listing price is $20.66 (sweet spot $15–$100). The average incumbent carries 3,125 reviews — the moat a new listing must climb.

aurola sports bra

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but high returns (9.8%) keeps it on the watch list.

Competition

Incredible10%

top-5 click share — an open shelf

Avg price

Great$20.66

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$9.14–$39.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+50.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,124.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$78K

$78K/yr · 376K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.8%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, aurola sports bra is a $78K/yr Amazon United States market (376K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

aurola sports bra market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $62K–$83K; units × avg price
Conversion rate: 1.0%
Avg BSR: #356
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 4.9%
Avg brand age: 37 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

54 rising

Sellers

Top-5 brand share

52%

Top 20: 90%

Top-5 click share

10%

Top 20: 31%

Open market

44%

RUNNING GIRL16%
CRZ YOGA15%
Amazon Essentials8%
Comper6%
HeyNuts5%
LASLULU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +50.0% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.6×

Open Trend

Top aurola sports bra search terms

blue sports bra81K/yr +79.1%0.7% conv.
navy blue sports bra50K/yr +36.0%1.1% conv.
royal blue sports bra44K/yr +45.6%0.9% conv.
navy sports bra43K/yr +42.6%1.1% conv.
light blue sports bra36K/yr +27.3%0.6% conv.
teal sports bra27K/yr +57.5%0.5% conv.
blue sports bras for women14K/yr +117.2%0.5% conv.
baby blue sports bra15K/yr +25.6%0.4% conv.
navy blue sports bras for women13K/yr +47.8%0.9% conv.
turquoise sports bra10K/yr +46.7%0.4% conv.

All search terms

Top aurola sports bra products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ama Larsi High Impact Strappy Sports Bra for Women Bright Blue

Ama Larsi$21.764.3★486 rev

Amazon Essentials Womens Active Total Train Medium Support Racerback Sports Bra Navy X-Small

Amazon Essentials$11.274.3★125 rev

Comper Womens Sports Bras Wirefree Racerback Workout Bras Sexy Thin Straps Yoga Sport Bras with Removable Pads(Sapphire Blue-S)

Comper$14.394.2★262 rev

CRZ YOGA Butterluxe Womens Y Back Sports Bra - Padded Racerback Low Impact Spaghetti Thin Strap Workout Yoga Top Sparkle Blue Medium

CRZ YOGA$25.794.5★7,809 rev

Comper Womens Sports Bra with Thin Straps Stretchy Wirefree Workout Bras Lightweight Workouts Bralette with Removable Pads (Sapphire Blue-M)

Comper$14.034.1★460 rev

Newest

by launch date

Sports Bras for Women Soft Workout Tops Yoga Bra

JOYSPELS$19.2648 rev

3mo ago

BAYDI Clouduxi Y Back Crop Tank Tops for Women - Thin Strap Padded Workout Yoga Longline Sports Bras Electric Blue

BAYDI$24.9637 rev

4mo ago

Sports Bras for Women Sexy Backless Padded Adjustable Thin Straps Workout Yoga Gym Athletic Double Layered Bras Y2k Casual Tops Bralettes Activewear Camisole(Shell Blue Small)

LASLULU$25.9554 rev

5mo ago

CRZ YOGA Butterluxe Square Neck Spaghetti Strap Sports Bras for Women - Low Coverage Yoga Wireless Padded Cami Crop Top Kayak Blue Small

CRZ YOGA$24.511,250 rev

6mo ago

Aoysky Sports Bras for Women Buttery Soft Strappy Padded Sports Bra Double Spaghetti Straps Wireless Yoga Workout Crop Tops Blue

Aoysky$15.7344 rev

7mo ago

What buyers say about aurola sports bra

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall22%

“Nice and Comfortable”

Size-Overall18%

“The fit was accurate”

Quality-Overall9%

“higher quality than expected”

Color8%

“Absolutely love the blue color”

Exercise/Sports Suitability6%

“Great Sports Bra”

Soft Feel5%

“Material is soft”

Material Quality3%

“The material feels durable”

Value For Money3%

“Good value”

Shape/Style2%

“Style is good and comfortable”

Advertised Vs Actual Product1%

“Better than expected”

What buyers complain about

Size-Overall27%

“Didn't fit right”

Exercise/Sports Suitability5%

“I didnt even start doing any type of exercise”

Chest Fit4%

“AND the straps are NOT adjustable so if you have a bigger chest”

Strap/String Quality3%

“Theyre not adjustable with straps as a heads up”

Stitch/Finish/Polish3%

“They should be sewn in”

Advertised Vs Actual Product3%

“Very misleading”

Product Condition2%

“Used. Sent used item!!!! Had deodorant stains and marks on them.”

Value For Money2%

“I find the price point to be a bit high”

Material Quality1%

“Ive noticed the material is WAY different from my older ones”

Machine Wash Suitability1%

“It gets a bit tricky getting it back in alignment after a wash because of the twisty front”

Top return reasons

Size-Overall73%

Chest Fit5%

Color5%

Length2%

Material Quality2%

Advertised Vs Actual Product2%

Strap/String Quality1%

Shape/Style1%

Waist Fit1%

Comfort-Overall1%

Common questions

Is aurola sports bra profitable to sell on Amazon United States?: The niche generates $78K/yr across 232 tracked products. 6 of 90 products launched in the last 360 days are still selling. 90-day search growth is +50.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the aurola sports bra niche?: 54 brands and 59 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in aurola sports bra?: Top complaints mined from reviews: Size-Overall, Exercise/Sports Suitability, Chest Fit. The return rate is 9.8% — above our launch gate.
When does demand for aurola sports bra peak?: Demand peaks in Apr–May; the busiest month runs 2.6× the quietest.
What does it cost to enter the aurola sports bra niche?: Listings span $9.14–$39.63; the average listing price is $20.66 (sweet spot $15–$100). The average incumbent carries 3,125 reviews — the moat a new listing must climb.