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Aurola Leggings

Fail

Buyers convert on only 0.5% of searches, so Aurola Leggings is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$444K/yr3.6M searches / yr
90-day growth
-13.0%search demand this quarter
Competition
18%top-5 click share · 16 brands · 124 sellers

Flapen Score

Aurola Leggings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Aurola Leggings is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aurola Leggings market on Amazon at a glance

Shoppers on Amazon United States searched for Aurola Leggings 3.6M times last year and spent an estimated $444K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $444K a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
0.5%
Market size, estimated
$444Ka year
Peak month
January2.0× the quietest month
Top search term
aurola1.1M searches a year

02 · Price

A sale here is worth $23.57.

Listings sell for $23.57 on average, from $7.27 to $57.10. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $23.57 that is $6K to $12K a year per listing.

Average price
$23.57inside the $15 to $100 sweet spot
Price range
$7.27–$57.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #306 within Leggings. It carries 3,154 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#306in Leggings
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,154per listing
Listings tracked
128

04 · Newcomers

11 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
11Amazon's first-year sales bar
Average brand age
42 months

Products

Top Aurola Leggings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

124

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

18%

Top 20: 41%

Open market

6%

  • Brand 147%
  • Brand 234%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (10 brands, 6%)

Demand

Aurola Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Aurola Leggings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aurola1.1M/yr
  • under armour shorts women328K/yr
  • aurola leggings836K/yr
  • under armour shirts women270K/yr
  • womens under armour shirts106K/yr
  • underarmour shirts for women111K/yr
  • nike leggings166K/yr
  • under armour leggings for women130K/yr
  • crz yoga secretsculpt leggings51K/yr
  • nike pro leggings97K/yr

Reviews and returns

What reviews say buyers love and hate about Aurola Leggings

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
11%of negative reviews mention “Size-Overall”
9.0%of orders come back
“Too long”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Aurola Leggings questions

Answered from the same tracked data.