Aura Ring 5
FailThe top 5 brands take 99% of clicks, so Aura Ring 5 is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $115K/yr65K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 73%top-5 click share · 6 brands · 23 sellers
Flapen Score
Aura Ring 5 against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Aura Ring 5 is stronger. Inside it, weaker.
Market
The Aura Ring 5 market on Amazon at a glance
Shoppers on Amazon United States searched for Aura Ring 5 65K times last year and spent an estimated $115K. The top 5 brands take 99% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $115Ka year
- Top search term
- aura ring 556K searches a year
02 · Price
A sale here is worth $193.51.
Listings sell for $193.51 on average, from $14.67 to $492.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $193.51 that is $0 to $19K a year per listing.
- Average price
- $193.51above the $15 to $100 sweet spot
- Price range
- $14.67–$492.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$19K
- Returns
- 8.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #131 within Rings. It carries 770 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 16.5%
- Average rank
- #131in Rings
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 770per listing
- Listings tracked
- 14
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Aura Ring 5 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oura Ring 5 - Silver - Size 9 - Worlds Smallest Smart Ring - Sleep Activity Womens Health AI Advisor 1 Week of Battery Life Size Before You Buy Android & iOS Compatible
- Price
- $388.99
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 1mo ago

LevyPan 2-Pack 14K Gold Plated Stacking Rings for Oura Ring Gen 5/4/3 Cubic Zirconia Simulated oura ring accessories stack Diamond Rings for Women
- Price
- $16.82
- Rating
- 4.2/5
- Reviews
- 369
- Age
- 1y ago

Smart Ring for Women Men Health Tracker with Heart Rate/Blood Oxygen/Blood Pressure/Sleep Monitor/Step Counting IP68 Waterproof Fitness Ring No App Fees for iPhone & Android (Lavender Pink 9#)
- Price
- $38.19
- Rating
- 3.9/5
- Reviews
- 352
- Age
- 9mo ago

Oura Ring 5 - Gold - Size 8 - Worlds Smallest Smart Ring - Sleep Activity Womens Health AI Advisor 1 Week of Battery Life Size Before You Buy Android & iOS Compatible
- Price
- $490.89
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 1mo ago

LevyPan 2-Pack 14K Gold Plated Stacking Rings for Oura Ring Gen 5/4/3 Cubic Zirconia Simulated oura ring accessories stack Diamond Rings for Women
- Price
- $16.26
- Rating
- 4.2/5
- Reviews
- 369
- Age
- 1y ago
Trending
estimated 90-day click momentum
LevyPan 2-Pack 14K Gold Plated Stacking Rings for Oura Ring Gen 5/4/3 Cubic Zirconia Simulated oura ring accessories stack Diamond Rings for Women
- Price
- $14.67
- Rating
- 4.2/5
- Reviews
- 369
- Age
- 1y ago

Oura Ring 5 - Gold - Size 8 - Worlds Smallest Smart Ring - Sleep Activity Womens Health AI Advisor 1 Week of Battery Life Size Before You Buy Android & iOS Compatible
- Price
- $490.89
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 1mo ago

LevyPan 2-Pack 14K Gold Plated Stacking Rings for Oura Ring Gen 5/4/3 Cubic Zirconia Simulated oura ring accessories stack Diamond Rings for Women
- Price
- $16.82
- Rating
- 4.2/5
- Reviews
- 369
- Age
- 1y ago

Oura Ring 5 - Silver - Size 9 - Worlds Smallest Smart Ring - Sleep Activity Womens Health AI Advisor 1 Week of Battery Life Size Before You Buy Android & iOS Compatible
- Price
- $388.99
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 1mo ago

Smart Ring for Women Men Health Tracker with Heart Rate/Blood Oxygen/Blood Pressure/Sleep Monitor/Step Counting IP68 Waterproof Fitness Ring No App Fees for iPhone & Android (Lavender Pink 9#)
- Price
- $38.19
- Rating
- 3.9/5
- Reviews
- 352
- Age
- 9mo ago
Newest
by launch date
Oura Ring 5 - Silver - Size 9 - Worlds Smallest Smart Ring - Sleep Activity Womens Health AI Advisor 1 Week of Battery Life Size Before You Buy Android & iOS Compatible
- Price
- $388.99
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 1mo ago

Oura Ring 5 - Gold - Size 8 - Worlds Smallest Smart Ring - Sleep Activity Womens Health AI Advisor 1 Week of Battery Life Size Before You Buy Android & iOS Compatible
- Price
- $490.89
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 1mo ago

Oura Ring 5 - Stealth - Size 9 - Worlds Smallest Smart Ring - Sleep Activity Womens Health AI Advisor 1 Week of Battery Life Oura App Android & iOS Compatible
- Price
- $486.45
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1mo ago

Oura Ring 5 - Silver - Size 8 - Worlds Smallest Smart Ring - Sleep Activity Womens Health AI Advisor 1 Week of Battery Life Size Before You Buy Android & iOS Compatible
- Price
- $388.15
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1mo ago

Oura Ring 5 - Gold - Size 9 - Worlds Smallest Smart Ring - Sleep Activity Womens Health AI Advisor 1 Week of Battery Life Size Before You Buy Android & iOS Compatible
- Price
- $492.58
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
23
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- OURA44%
- LevyPan36%
- Oucscru14%
- Tensea3%
- ZOOROO2%
- Enso Rings1%
- Open — no brand owns it (0%)
Search terms
Top Aura Ring 5 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aura ring 556K/yr
- oura ring 5 size 97K/yr
- aura ring gen 52K/yr
Reviews and returns
What reviews say buyers love and hate about Aura Ring 5
We read the reviews and the return reasons for every product selling here.
“Terrible battery life”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aura Ring 5 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









