Skip to content

Aura Ring 5

Fail

The top 5 brands take 99% of clicks, so Aura Ring 5 is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$115K/yr65K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
73%top-5 click share · 6 brands · 23 sellers

Flapen Score

Aura Ring 5 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Aura Ring 5 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aura Ring 5 market on Amazon at a glance

Shoppers on Amazon United States searched for Aura Ring 5 65K times last year and spent an estimated $115K. The top 5 brands take 99% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.9%
Market size, estimated
$115Ka year
Top search term
aura ring 556K searches a year

02 · Price

A sale here is worth $193.51.

Listings sell for $193.51 on average, from $14.67 to $492.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $193.51 that is $0 to $19K a year per listing.

Average price
$193.51above the $15 to $100 sweet spot
Price range
$14.67–$492.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #131 within Rings. It carries 770 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.5%
Average rank
#131in Rings
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
770per listing
Listings tracked
14

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
19 months

Products

Top Aura Ring 5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

23

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 236%
  • Brand 314%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Search terms

Top Aura Ring 5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aura ring 556K/yr
  • oura ring 5 size 97K/yr
  • aura ring gen 52K/yr

Reviews and returns

What reviews say buyers love and hate about Aura Ring 5

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Battery Life”
8.2%of orders come back
“Terrible battery life”
A buyer, on “Battery Life”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Aura Ring 5 questions

Answered from the same tracked data.