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Auntie Baby Clothes Girl

Fail

Buyers convert on only 0.9% of searches, so Auntie Baby Clothes Girl is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$47K/yr415K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
26%top-5 click share · 26 brands · 32 sellers

Flapen Score

Auntie Baby Clothes Girl against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Auntie Baby Clothes Girl is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Auntie Baby Clothes Girl market on Amazon at a glance

Shoppers on Amazon United States searched for Auntie Baby Clothes Girl 415K times last year and spent an estimated $47K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
0.9%
Market size, estimated
$47Ka year
Peak month
December1.8× the quietest month
Top search term
aunties bestie baby clothes girl115K searches a year

02 · Price

A sale here is worth $13.15.

Listings sell for $13.15 on average, from $8.99 to $20.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.15 that is $0 to $1K a year per listing.

Average price
$13.15under the $15 to $100 sweet spot
Price range
$8.99–$20.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #487 within Baby Boys. It carries 416 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
2.5%
Average rank
#487in Baby Boys
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
416per listing
Listings tracked
64

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Auntie Baby Clothes Girl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

32

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

26%

Top 20: 60%

Open market

32%

  • Brand 125%
  • Brand 214%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Auntie Baby Clothes Girl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Auntie Baby Clothes Girl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aunties bestie baby clothes girl115K/yr
  • auntie baby clothes girl39K/yr
  • aunties bestie34K/yr
  • aunt baby clothes28K/yr
  • i love my auntie baby clothes22K/yr
  • auntie baby clothes14K/yr
  • aunties bestie baby clothes14K/yr
  • aunt and niece matching outfits17K/yr
  • auntie and niece matching outfits17K/yr
  • auntie onesie18K/yr

Reviews and returns

What reviews say buyers love and hate about Auntie Baby Clothes Girl

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Auntie Baby Clothes Girl questions

Answered from the same tracked data.