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Aunt Bethany Christmas Vacation

Fail

Shoppers spend an estimated $0 a year here, so Aunt Bethany Christmas Vacation is a Fail.

Flapen Score
22
22 / 100
Ranks 16,686 of 16,930 Clothing, Shoes & Jewelry niches · −23 vs the category median of 45
Market size
$0/yr37K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
83%top-5 click share · 6 brands · 7 sellers

Flapen Score

Aunt Bethany Christmas Vacation against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Aunt Bethany Christmas Vacation is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aunt Bethany Christmas Vacation market on Amazon at a glance

Shoppers on Amazon United States searched for Aunt Bethany Christmas Vacation 37K times last year and spent an estimated $0. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November280.6× the quietest month
Top search term
aunt bethany costume24K searches a year

02 · Price

A sale here is worth $33.34.

Listings sell for $33.34 on average, from $9.94 to $49.16. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $33.34 that is $0 to $3K a year per listing.

Average price
$33.34inside the $15 to $100 sweet spot
Price range
$9.94–$49.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
25.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #99,309 within Dresses. It carries 548 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#99,309in Dresses
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
548per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Aunt Bethany Christmas Vacation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

7

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 233%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Aunt Bethany Christmas Vacation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 280.6×

Search terms

Top Aunt Bethany Christmas Vacation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aunt bethany costume24K/yr
  • aunt bethany christmas vacation costume10K/yr
  • aunt bethany4K/yr

Reviews and returns

What reviews say buyers love and hate about Aunt Bethany Christmas Vacation

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Warmth”
25.7%of orders come back
“If you're looking for a warm cup, this is not a good choice for you”
A buyer, on “Warmth”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Aunt Bethany Christmas Vacation questions

Answered from the same tracked data.