Is august birthstone necklace profitable to sell on Amazon United States?

The niche generates $44K/yr across 40 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +49.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the august birthstone necklace niche?

34 brands and 59 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in august birthstone necklace?

Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 2.6%.

When does demand for august birthstone necklace peak?

Demand peaks in Aug–Dec; the busiest month runs 9.8× the quietest.

What does it cost to enter the august birthstone necklace niche?

Listings span $6.80–$136.89; the average listing price is $26.94 (sweet spot $15–$100). The average incumbent carries 1,842 reviews — the moat a new listing must climb.

august birthstone necklace

Worth a look

Shows a sweet-spot price point ($26.94 avg), but a small market ($44K/yr) keeps it on the watch list.

Avg price

Incredible$26.94

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Growth

Good+49.5%

90-day search growth — must beat 0% to launch

Price range

Good$6.80–$136.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,841.93

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 144K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, august birthstone necklace is a $44K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

august birthstone necklace market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $54K–$67K; units × avg price
Conversion rate: 1.1%
Avg BSR: #3,352
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 3.4%
Avg brand age: 34 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 falling

Sellers

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

48%

Top 20: 82%

Open market

41%

Hidepoo16%
Pls Back11%
Leafael10%
kate spade new york9%
Poxtex7%
Fezodo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +49.5% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 9.8×

Open Trend

Top august birthstone necklace search terms

august birthstone necklace43K/yr +51.7%0.9% conv.
august birthstone jewelry57K/yr +38.9%0.6% conv.
august birthstone36K/yr +59.9%0.3% conv.
peridot necklace gold8K/yr +43.7%0.2% conv.

All search terms

Top august birthstone necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hidepoo Initial Peridot Birthstone Necklaces for Women Dainty Disc Letter A August Birthstone Necklace Jewelry for Woman Personalized Birthday Gifts

Hidepoo$31.964.5★51 rev

Pls Back Dainty Gold Charm Necklaces for Women Non Tarnish 14K Trendy Blue Green Cubic Zirconia Emerald Pendant Birthstone Necklaces Birthday Gifts for Women Waterproof Jewelry August(Peridot)

Pls Back$8.384.5★658 rev

kate spade new york My Love Heart Pendant August One Size

kate spade new york$55.114.7★182 rev

Leafael Infinity Love Heart Gift Bracelet for Women August Birthstone Crystal Peridot Green Silver Tone Birthday Jewelry for Her Mom and Wife 7-inch Chain and 2-inch Extender

Leafael$39.524.6★4,894 rev

Gold Olive Green Earrings Set for Women August Birthstone Trendy Jewelry Gifts Dainty Huggie Hoop Jacket Studs Earring Stack for Multiple Piercing

Poxtex$13.384.4★15 rev

Newest

by launch date

RLMOON Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Eternity Stackable Rings Dainty CZ Gemstone Engagement Rings Wedding Band Jewelry Gifts Size 4-10 (08. August(Created Peridot) 6)

RLMOON$9.5246 rev

7mo ago

RLMOON Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Eternity Stackable Rings Dainty CZ Gemstone Engagement Rings Wedding Band Jewelry Gifts Size 4-10 (08. August(Created Peridot) 5)

RLMOON$9.3746 rev

10mo ago

Fezodo Birthstone Necklace for Women 14K Gold Plated Birthstone Pendant Necklaces for Women August Birthday Gifts for Mom Girlfriend Wife(8)

Fezodo$8.1324 rev

11mo ago

Bestyle Gold Butterfly Necklaces for Women August Birthstone Peridot Necklaces Butterflies Jewelry Gift for Women on Birthday Christmas Mothers Day Valentines Day

Bestyle$24.2818 rev

1y ago

STORYJEWELLERY August Birthstone Necklace Lab-Grown Green Pendant Necklaces for Women Dainty Paperclip Chain Necklace with Cubic Zirconia Charm Trendy Gold Plated Jewelry Birthday Gifts for Women

STORYJEWELLERY$10.9636 rev

1y ago

What buyers say about august birthstone necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Brilliant color”

Value For Money11%

“This is a great value for the money as it looks expensive”

Quality-Overall10%

“Fantastic craftsmanship at its finest”

Gifting Purpose9%

“Cool gift, looks good”

Shape/Style8%

“Its a lovely piece for everyday wear or even for dressier occasions”

Design-Overall6%

“beautiful design”

Size-Overall5%

“fits just right”

Brightness/Shine/Glow5%

“elegant shine”

Advertised Vs Actual Product4%

“Better than expected”

Add-Ons/Attachments4%

“Perfect accessory”

What buyers complain about

Color22%

“Wish they were more green”

Quality-Overall22%

“Cheap”

Size-Overall17%

“Its a little longer than a thought”

Chain/Key Quality11%

“Chain broke within an hour of having the necklace on”

Precious Gemstone6%

“one was the wrong birthstone”

Wrist Fit6%

“It wont fit a mans wrist”

Water Resistance3%

“I'm not gonna get this one wet”

Top return reasons

Size-Overall38%

Color12%

Chain/Key Quality9%

Advertised Vs Actual Product9%

Quality-Overall6%

Neck Fit4%

Metal Authenticity4%

Functionality-Overall3%

Durability2%

Knot/Thread Quality2%

Common questions

Is august birthstone necklace profitable to sell on Amazon United States?: The niche generates $44K/yr across 40 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +49.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the august birthstone necklace niche?: 34 brands and 59 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in august birthstone necklace?: Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 2.6%.
When does demand for august birthstone necklace peak?: Demand peaks in Aug–Dec; the busiest month runs 9.8× the quietest.
What does it cost to enter the august birthstone necklace niche?: Listings span $6.80–$136.89; the average listing price is $26.94 (sweet spot $15–$100). The average incumbent carries 1,842 reviews — the moat a new listing must climb.