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August Birthday Gifts for Women

Fail

Shoppers spend an estimated $8K a year here, so August Birthday Gifts for Women is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$8K/yr50K searches / yr
90-day growth
+549.7%search demand this quarter
Competition
55%top-5 click share · 23 brands · 26 sellers

Flapen Score

August Birthday Gifts for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, August Birthday Gifts for Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The August Birthday Gifts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for August Birthday Gifts for Women 50K times last year and spent an estimated $8K. The top 5 brands take 64% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +549.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+549.7%
Conversion, latest week
1.4%
Market size, estimated
$8Ka year
Peak month
August186.7× the quietest month
Top search term
august birthday gifts for women40K searches a year

02 · Price

A sale here is worth $11.61.

Listings sell for $11.61 on average, from $5.91 to $23.68. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $11.61 that is $0 to $1K a year per listing.

Average price
$11.61under the $15 to $100 sweet spot
Price range
$5.91–$23.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #11,283 within Bracelets. It carries 265 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#11,283in Bracelets
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
265per listing
Listings tracked
27

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top August Birthday Gifts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

26

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

32%

  • Brand 121%
  • Brand 220%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

August Birthday Gifts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26AugSepOctNovDecJulAugSepOctNovDecAprMayJun

Peak months: Aug · busiest ÷ quietest = 186.7×

Search terms

Top August Birthday Gifts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • august birthday gifts for women40K/yr
  • august birthday gifts6K/yr
  • august birthday5K/yr

Reviews and returns

What reviews say buyers love and hate about August Birthday Gifts for Women

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
25%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Cheaply made”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common August Birthday Gifts for Women questions

Answered from the same tracked data.