Athletic Pants for Women

Shoppers searched for this 858K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

858K

Growth, 90 days vs prior 90

-15.0%

Conversion, latest week

0.3%

Market size, estimated

$71Ka year

Peak month

October1.8× the quietest month

Top search term

athletic pants for women286K searches a year

Listings sell for $24.95 on average, from $7.24 to $51.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $24.95 that is $0 to $2K a year per listing.

Average price

$24.95inside the $15 to $100 sweet spot

Price range

$7.24–$51.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #679 within Active Pants. It carries 5,467 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

1.2%

Average rank

#679in Active Pants

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

5,467per listing

Listings tracked

113

18 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months