Is athletic jacket men profitable to sell on Amazon United States?

The niche generates $24K/yr across 155 tracked products. 3 of 30 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (45/100).

How competitive is the athletic jacket men niche?

60 brands and 84 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in athletic jacket men?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 10.2% — above our launch gate.

When does demand for athletic jacket men peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.8× the quietest.

What does it cost to enter the athletic jacket men niche?

Listings span $10.71–$83.35; the average listing price is $26.47 (sweet spot $15–$100). The average incumbent carries 2,683 reviews — the moat a new listing must climb.

athletic jacket men

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Incredible$26.47

avg listing price — sweet spot $15–$100

Brand share

Great44%

top-5 brand share — no brand owns this niche

Price range

Great$10.71–$83.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,683.23

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 330K searches

Returns

Bad10.2%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, athletic jacket men is a $24K/yr Amazon United States market (330K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

athletic jacket men market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $33K–$40K; units × avg price
Conversion rate: 0.3%
Avg BSR: #248
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 3.1%
Avg brand age: 36 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

60 falling

Sellers

Top-5 brand share

44%

Top 20: 80%

Top-5 click share

14%

Top 20: 36%

Open market

53%

MAGCOMSEN13%
Locachy13%
baleaf8%
Soothfeel5%
TACVASEN4%
AVGO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Open Trend

Top athletic jacket men search terms

golf jacket women38K/yr +33.8%0.4% conv.
womens golf jacket31K/yr +49.3%0.3% conv.
workout hoodies for women45K/yr -54.3%0.1% conv.
pink workout jacket27K/yr -45.7%0.5% conv.
womens track jacket21K/yr -0.9%0.1% conv.
lightweight athletic jacket women13K/yr +63.8%0.2% conv.
womens athletic jackets full zip19K/yr +10.7%0.3% conv.
pink athletic jacket14K/yr -47.2%0.3% conv.
athletic sweaters for women14K/yr -32.7%0.2% conv.
danskin jacket11K/yr -4.1%0.2% conv.

All search terms

Top athletic jacket men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Black M

Locachy$23.704.5★288 rev

MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black XL

MAGCOMSEN$22.534.4★3,585 rev

MAGCOMSEN Womens Lightweight Jacket Full Zip Long Sleeve Shirt Jacket Workout Jackets for Women Running Athletic Jackets White L

MAGCOMSEN$21.034.4★3,585 rev

MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L

MAGCOMSEN$22.344.4★3,585 rev

MoFiz Womens Insulated Hiking Jacket Breathable Thin Hybrid Puffer Coat Waterproof Thermal Stylish Athletic Jacket with Zipper Pockets White L

MoFiz$39.354.5★294 rev

Newest

by launch date

LURANEE Womens Golf Jacket Golf Athletic Jackets with Pleated Tennis Skirt Hem Lightweight Full Zip Long Sleeve Shirts with Pockets Pink XL

LURANEE$31.0577 rev

7mo ago

Fisoew Quarter Zip Pullover Women UPF 50+ Lightweight Windbreaker Jacket Running Hiking Outdoor Pullover with Pocket

Fisoew$32.2479 rev

9mo ago

baleaf Womens Athletic Jacket Sun Protection Running Lightweight Full Zip Long Sleeve Shirts UPF 50+ Pockets White M

baleaf$28.68362 rev

1y ago

baleaf Womens Athletic Jacket Sun Protection Running Lightweight Full Zip Long Sleeve Shirts UPF 50+ Pockets White L

baleaf$28.44362 rev

1y ago

Lviefent Womens Lightweight Full Zip Running Track Jacket Workout Slim Fit Yoga Sportwear with Thumb Holes (Pink-M)

Lviefent$18.259,347 rev

1y ago

What buyers say about athletic jacket men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“not too tight”

Weight Light12%

“This is the perfect lightweight jacket”

Comfort-Overall9%

“Comfy and warm”

Quality-Overall7%

“Excellent quality”

Material Quality5%

“Material is soft”

Color4%

“The colors are beautiful”

Soft Feel4%

“Buttery soft”

Value For Money4%

“Great for the price”

Warmth3%

“Super warm”

Shape/Style2%

“super flattering”

What buyers complain about

Size-Overall24%

“Runs a little big”

Thickness7%

“personally i was looking for thicker material”

Quality-Overall7%

“Too expensive for the quality”

Zipper Quality6%

“Broken zipper”

Material Quality4%

“Rather flimsy material”

Thin2%

“Too thin”

Transparency2%

“fabric is so thin I can see through it”

Color2%

“Color not as expected”

Durability1%

“its ridiculous to have it break before wearing”

Advertised Vs Actual Product1%

“Length does not look like the picture”

Top return reasons

Size-Overall47%

Thin9%

Material Quality8%

Length4%

Chest Fit4%

Sleeve Fit4%

Color4%

Waist Fit3%

Advertised Vs Actual Product2%

Zipper Quality2%

Common questions

Is athletic jacket men profitable to sell on Amazon United States?: The niche generates $24K/yr across 155 tracked products. 3 of 30 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (45/100).
How competitive is the athletic jacket men niche?: 60 brands and 84 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in athletic jacket men?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 10.2% — above our launch gate.
When does demand for athletic jacket men peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the athletic jacket men niche?: Listings span $10.71–$83.35; the average listing price is $26.47 (sweet spot $15–$100). The average incumbent carries 2,683 reviews — the moat a new listing must climb.

athletic jacket men

athletic jacket men market data

Competition & brand share

Demand & seasonality

Top athletic jacket men search terms

Top athletic jacket men products on Amazon

Top sellers

Newest

Trending

What buyers say about athletic jacket men

What buyers love

What buyers complain about

Top return reasons

Common questions

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