Asphalt Boots
FailShoppers spend an estimated $20K a year here, so Asphalt Boots is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $20K/yr27K searches / yr
- 90-day growth
- +212.9%search demand this quarter
- Competition
- 41%top-5 click share · 10 brands · 33 sellers
Flapen Score
Asphalt Boots against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Asphalt Boots is stronger. Inside it, weaker.
Market
The Asphalt Boots market on Amazon at a glance
Shoppers on Amazon United States searched for Asphalt Boots 27K times last year and spent an estimated $20K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +212.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +212.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $20Ka year
- Peak month
- April4.2× the quietest month
- Top search term
- asphalt boots13K searches a year
02 · Price
A sale here is worth $125.34.
Listings sell for $125.34 on average, from $52.16 to $204.64. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $125.34 that is $0 to $13K a year per listing.
- Average price
- $125.34above the $15 to $100 sweet spot
- Price range
- $52.16–$204.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 6.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #917 within Shops. It carries 421 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 78%
- Out of stock, average day
- 4.2%
- Average rank
- #917in Shops
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 421per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Asphalt Boots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
33
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
4%
- Brand 174%
- Brand 213%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (4 brands, 4%)
Demand
Asphalt Boots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.2×
Search terms
Top Asphalt Boots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- asphalt boots13K/yr
- cofra asphalt boots6K/yr
- asphalt shoes4K/yr
- cofra asphalt boots for men4K/yr
Reviews and returns
What reviews say buyers love and hate about Asphalt Boots
We read the reviews and the return reasons for every product selling here.
“both pairs only lasted an hour of useage, nothing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Asphalt Boots questions
Answered from the same tracked data.









