Is asics gel profitable to sell on Amazon United States?

The niche generates $2.3M/yr across 372 tracked products. 57 of 83 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (49/100).

How competitive is the asics gel niche?

9 brands and 286 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in asics gel?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 5.6% — above our launch gate.

When does demand for asics gel peak?

Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 3.7× the quietest.

What does it cost to enter the asics gel niche?

Listings span $8.98–$206.25; the average listing price is $90.78 (sweet spot $15–$100). The average incumbent carries 2,197 reviews — the moat a new listing must climb.

asics gel

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Competition

Incredible8%

top-5 click share — an open shelf

Market size

Incredible$2.3M

$2.3M/yr · 11.3M searches

Avg price

Great$90.78

avg listing price — sweet spot $15–$100

Review moat

Okay2,197.4

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$8.98–$206.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, asics gel is a $2.3M/yr Amazon United States market (11.3M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

asics gel market data

Units sold / yr: 25K–30K; avg 0–100/product
Revenue / yr: $2.3M–$2.7M; units × avg price
Conversion rate: 0.2%
Avg BSR: #338
Page quality: 0%
Prime: 99%
Sponsored: 91%
Out of stock: 11.5%
Avg brand age: 45 months
Avg seller age: 135 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

9 rising

Sellers

286

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

Top 20: 22%

Open market

20%

ASICS61%
Brooks9%
Saucony7%
ANTA1%
Under Armour1%
New Balance1%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +6.8% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×

Open Trend

Top asics gel search terms

asics2.4M/yr +11.9%0.0% conv.
asics mens sneakers2.6M/yr +11.1%0.1% conv.
saucony mens running shoes882K/yr +15.6%0.1% conv.
asics running shoes for men1.0M/yr -12.6%0.1% conv.
saucony573K/yr +19.7%0.0% conv.
mens brooks running shoes432K/yr +16.6%0.1% conv.
asics mens running shoes387K/yr +9.3%0.2% conv.
asics gel305K/yr +12.1%0.0% conv.
mens brooks275K/yr +26.2%0.1% conv.
saucony mens shoes276K/yr +12.0%0.0% conv.

All search terms

Top asics gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ASICS Mens Gel-Contend 9 Running Shoes 7.5 Piedmont Grey/Black

ASICS$64.654.6★3,750 rev

ASICS Mens Gel-Cumulus 26 Running Shoe 11.5 Moonrock/Dark Mint

ASICS$95.744.5★1,559 rev

ASICS Mens Gel-Contend 9 Running Shoes 7 Piedmont Grey/Black

ASICS$64.414.6★3,750 rev

ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Light DUST

ASICS$69.404.5★626 rev

ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Carrier Grey

ASICS$70.314.5★626 rev

Newest

by launch date

ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Light DUST

ASICS$69.40626 rev

7mo ago

ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Carrier Grey

ASICS$70.31626 rev

7mo ago

ASICS Mens Gel-Venture 11 Running Shoes 10 Black/Light DUST

ASICS$69.91626 rev

7mo ago

ASICS Mens Gel-Venture 11 Running Shoes 9.5 Steel Grey/Cloud Grey

ASICS$70.13626 rev

7mo ago

ASICS Mens Gel-Venture 11 Running Shoes 9.5 Black/Light DUST

ASICS$69.97626 rev

7mo ago

What buyers say about asics gel

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall35%

“Comfortable shoe”

Size-Overall15%

“Shoes fit well”

Exercise/Sports Suitability9%

“good for walking”

Value For Money6%

“Reasonably priced”

Quality-Overall5%

“Great product as usual”

Heel Support4%

“The support of the heel is good for him”

Cushion3%

“Great cushioning”

Durability3%

“They are durable”

Weight Light2%

“Lightweight don't slip”

Color2%

“Love the color”

What buyers complain about

Size-Overall20%

“the shoe was too short”

Durability9%

“Falling apart”

Quality-Overall7%

“Not well made”

Comfort-Overall6%

“Not very comfortable”

Feet Fit5%

“narrow toe box”

Pain Relief-Overall3%

“hurts your feet”

Product Condition3%

“Not brand new”

Cushion2%

“No padding in the shoe”

Arch Support2%

“No arch”

Width2%

“Not the width Im used to”

Top return reasons

Feet Fit26%

Size-Overall24%

Width13%

Length12%

Color6%

Comfort-Overall4%

Advertised Vs Actual Product3%

Cushion2%

Shape/Style1%

Product Condition1%

Common questions

Is asics gel profitable to sell on Amazon United States?: The niche generates $2.3M/yr across 372 tracked products. 57 of 83 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (49/100).
How competitive is the asics gel niche?: 9 brands and 286 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in asics gel?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 5.6% — above our launch gate.
When does demand for asics gel peak?: Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 3.7× the quietest.
What does it cost to enter the asics gel niche?: Listings span $8.98–$206.25; the average listing price is $90.78 (sweet spot $15–$100). The average incumbent carries 2,197 reviews — the moat a new listing must climb.

asics gel

asics gel market data

Competition & brand share

Demand & seasonality

Top asics gel search terms

Top asics gel products on Amazon

Top sellers

Newest

Trending

What buyers say about asics gel

What buyers love

What buyers complain about

Top return reasons

Common questions

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