Is ashley piercing lip jewelry profitable to sell on Amazon United States?

The niche generates $126K/yr across 51 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the ashley piercing lip jewelry niche?

33 brands and 36 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in ashley piercing lip jewelry?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 2.0%.

When does demand for ashley piercing lip jewelry peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the ashley piercing lip jewelry niche?

Listings span $6.92–$16.98; the average listing price is $11.24 (sweet spot $15–$100). The average incumbent carries 700 reviews — the moat a new listing must climb.

ashley piercing lip jewelry

Worth a look

Shows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-11.8% this quarter) keeps it on the watch list.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good700.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.24

avg listing price — sweet spot $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$126K

$126K/yr · 437K searches

Price range

Bad$6.92–$16.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, ashley piercing lip jewelry is a $126K/yr Amazon United States market (437K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ashley piercing lip jewelry market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $90K–$112K; units × avg price
Conversion rate: 2.6%
Avg BSR: #4,081
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 198 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

40%

Top 20: 71%

Open market

43%

Ftovosyo15%
Kridzisw10%
WildVibe10%
Xnsjeyy9%
LOLIAS7%
LORACOXS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top ashley piercing lip jewelry search terms

snake bite jewelry159K/yr -12.4%1.8% conv.
ashley piercing lip jewelry76K/yr -9.8%1.4% conv.
labret28K/yr +0.8%0.3% conv.
labret stud26K/yr -10.5%0.6% conv.
monroe lip piercing jewelry18K/yr -25.6%1.3% conv.
16g labret jewelry12K/yr +4.0%0.7% conv.
ashley piercing jewelry13K/yr -11.4%1.0% conv.
labret piercing12K/yr -0.4%0.8% conv.
ashley lip piercing jewelry10K/yr -1.0%1.3% conv.
snake bite piercing10K/yr +34.7%1.0% conv.

All search terms

Top ashley piercing lip jewelry products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ftovosyo Lip Rings 32PCS Labret Jewelry Monroe Lip Barbell Ring Snake Bite Piercing Jewelry 16G Helix Earring Daith Tragus Cartilage Studs Surgical Steel Piercing Jewelry for Women Men

Ftovosyo$9.944.4★652 rev

Kridzisw 16G Lip Labret Medusa Monroe Ring Stud Piercing Jewelry 16 Gauge Stainless Surgical Steel Snake Bite Ashley Lip Ring Flat Back Tragus Helix Cartilage Earring Stud Piercing Jewelry Women Men

Kridzisw$10.204.4★378 rev

WildVibe 16g Clear Earrings for Sports Work Surgery - Bioflex Plastic Earrings Tragus Piercing Jewelry Clear Labret Retainer Piercings 10pc Set - Plastic Stud Earrings for Cartilage Helix Tragus Lip Medusa Monroe - 8mm (5/16)

WildVibe$9.224.4★3,283 rev

LORACOXS 16G/18G Flat Back Earrings for Women Men - Tragus Helix Conch Rook Ear Cartilage Piercing Jewelry Hypoallergenic Internal Thread Studs Ideal for Medusa Monroe Ashley Labret Snake Bite Lip Piercing

LORACOXS$10.094.1★63 rev

Zolure Lip Rings Medusa Piercing Jewelry 16g Horseshoe Labret Jewelry Lip Barbell Ring Spike Snake Bite Piercing Jewelry Tragus Helix Earrings Studs for Women Men 8mm 16PCS

Zolure$9.924.2★95 rev

Newest

by launch date

LORACOXS Flat Back Earrings for Women 16G 18G Hypoallergenic Stud & Hoops Set Helix Piercing Jewelry Suitable for Tragus Medusa Nose Conch Rook Monroe Ashley Labret Lip

LORACOXS$13.0812 rev

3mo ago

LORACOXS$10.0963 rev

7mo ago

Dyknasz 16G Septum Rings Surgical Steel Lip Rings Horseshoe Nose Ring Snake Bite Jewelry Smiley Piercing Jewelry for Women Men Diameter 6mm 8mm 10mm 12mm Silver-tone

Dyknasz$10.231,696 rev

8mo ago

Tkzndnm 16g Threadless Medusa Lip Tragus Monroe Labret Conch Ashley Forward Helix Philtrum Snake Bite Push In Nap Flat Back Body Piercing Jewelry Rings Earrings for Women Men 16 Gauge Surgical Steel

Tkzndnm$10.2587 rev

9mo ago

LOLIAS 18G Flat Back Stud Earrings for Women - Hypoallergenic Surgical Steel Nose Studs Internal Thread Piercing Jewelry for Tragus Helix Cartilage Conch 14K Gold Plated Lip Labret Medusa Piercing

LOLIAS$14.46352 rev

11mo ago

What buyers say about ashley piercing lip jewelry

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“These earrings are a good quality”

Advertised Vs Actual Product15%

“As described”

Size-Overall14%

“Fit so easily”

Ease Of Use12%

“Ease of use”

Comfort-Overall8%

“Comfortable fit”

Value For Money8%

“Great deal”

Durability3%

“seems to be durable”

Exercise/Sports Suitability3%

“Good for Sports”

Weight Light1%

“The titanium feels lightweight”

Color1%

“Super pretty”

What buyers complain about

Size-Overall36%

“Too long”

Ease Of Use12%

“difficult to handle”

Durability10%

“Broke”

Quality-Overall5%

“Not Well Made”

Value For Money3%

“were more expensive”

Thickness2%

“Some of the bars are not the same thickness”

Functionality-Overall2%

“Not functional”

Strength2%

“are very flimsy”

Allergies2%

“Allergens”

Advertised Vs Actual Product2%

“Deceiving”

Top return reasons

Size-Overall60%

Advertised Vs Actual Product8%

Defective Material/Parts5%

Wrong Dimensions4%

Functionality-Overall4%

Width3%

Quality-Overall2%