Ash Ketchum Hat

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months

470K

Growth, 90 days vs prior 90

+25.4%

Conversion, latest week

1.9%

Market size, estimated

$183Ka year

Peak month

October7.9× the quietest month

Top search term

pokemon hat197K searches a year

Listings sell for $20.41 on average, from $9.84 to $33.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $20.41 that is $2K to $5K a year per listing.

Average price

$20.41inside the $15 to $100 sweet spot

Price range

$9.84–$33.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.3%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #19,620 within Baseball Caps. It carries 290 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

83%

Out of stock, average day

11.8%

Average rank

#19,620in Baseball Caps

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

290per listing

Listings tracked

36

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months