ascot
Skip itHigh returns (7.6%) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Price range
Great$8.88–$41.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Review moat
Good757.04avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Market size
Bad$92K$92K/yr · 331K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, ascot is a $92K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
ascot market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $94K–$125K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
16
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
19%
- Hi-Tie22%
- Dubulle22%
- HISDERN18%
- Unykaflor8%
- GERINLY6%
- Barry.Wang5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Top ascot search terms
- ascot for men89K/yr
- ascot57K/yr
- cravat for men39K/yr
- cravat39K/yr
- ascot ties for men30K/yr
- mens ascot18K/yr
- ascot tie14K/yr
- ascots for men8K/yr
- mens ascot tie5K/yr
- mens cravat6K/yr
Top ascot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HISDERN Ascot Tie Mens Formal Cravat Ties Floral Paisley Polka Dot Jacquard Self Ascots Cravat Scarf Wedding Party
HISDERN$11.744.6★1,744 rev
Dubulle Paisley Floral Ascot for Men Self Tie Mens Cravat Tie and Pocket Square Cufflinks Wedding Bronze Blue
Dubulle$15.794.6★1,191 rev
Hi-Tie Khaki Silver Blue Silk Paisley Ascot Ties for Men Self Tied Mens Cravat and Pocket Square Lapel Pin Cufflinks Set for Wedding Party
Hi-Tie$15.504.7★624 rev
Vesuvio Napoli PreTied ASCOT Paisley Solid BLACK Color Cravat Mens Neck Tie
Vesuvio Napoli$13.884.4★775 rev
Hi-Tie Mens Gold Brown Blue Silk Floral Ascot Self Tie Mens Cravat and Flower Lapel Pin Handkerchief Cufflinks Set for Wedding
Hi-Tie$15.574.7★624 rev
Newest
by launch date
Unykaflor Renaissance Scarf Jabot Cravat Mens Costume Collar for Victorian Edwardian Western Wedding Halloween Necktie
Unykaflor$17.9035 rev
Unykaflor Renaissance Scarf Jabot Cravat Mens Costume Collar for Victorian Edwardian Western Wedding Halloween Necktie
Unykaflor$17.8135 rev
Unykaflor Renaissance Scarf Jabot Cravat Mens Costume Collar for Victorian Edwardian Western Wedding Halloween Necktie
Unykaflor$17.7535 rev
Dubulle Mens Adult Black Paisley Floral Ascot Tie Cravat Pocket Square Cufflinks Set
Dubulle$15.201,191 rev
Hi-Tie Mens Ascot Ties Set Gold Brown Floral Self Tied Mens Cravat and Pocket Square Lapel Pin Cufflinks Set for Wedding Party
Hi-Tie$14.27624 rev
Trending
90-day click momentumHi-Tie Mens Ascot Ties Set Gold Brown Floral Self Tied Mens Cravat and Pocket Square Lapel Pin Cufflinks Set for Wedding Party
Hi-Tie$14.274.7★
Hi-Tie Black and White Dot Ascot Ties for Men Silk Self Tied Mens Cravat and Lapel Pin Pocket Square Set for Wedding
Hi-Tie$15.574.7★
Dubulle Paisley Floral Ascot for Men Self Tie Mens Cravat and Pocket Square Cufflinks Wedding Black
Dubulle$15.944.6★
Dubulle Mens Green Red Paisley Ascot Set Floral Colorful Silk Cravat for Men Pocket Square Cufflinks Formal Medium
Dubulle$15.494.6★
Dubulle Mens Adult Black Paisley Floral Ascot Tie Cravat Pocket Square Cufflinks Set
Dubulle$15.204.6★
What buyers say about ascot
What buyers praise and complain about, mined from review topics.What buyers love
“beautiful quality unisex”
“Color is accurate”
“Made my costume look great”
“Silk Ascot fits and adjusts well and great with smoking jacket”
“Item as described”
“Good length”
“Item is a great value for the price paid”
“Gift”
“Easy open package”
“Perfect for Regency vibes”
What buyers complain about
“Too long and complicated”
“Thought it would be thicker”
“I need more colors and prints”
“The length is VERY misleading in the photos”
“Ok. Small”
“Looks really expensive”
“Material is too thick”
Top return reasons
Common questions
- Is ascot profitable to sell on Amazon United States?
- The niche generates $92K/yr across 53 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the ascot niche?
- 15 brands and 16 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in ascot?
- Top complaints mined from reviews: Length, Thickness, Color. The return rate is 7.6% — above our launch gate.
- When does demand for ascot peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the ascot niche?
- Listings span $8.88–$41.09; the average listing price is $15.62 (sweet spot $15–$100). The average incumbent carries 757 reviews — the moat a new listing must climb.