Army Jacket

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

-46.3%

Conversion, latest week

0.1%

Market size, estimated

$7Ka year

Peak month

December4.5× the quietest month

Top search term

army jacket53K searches a year

Listings sell for $49.56 on average, from $14.29 to $192.69. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $49.56 that is $0 to $5K a year per listing.

Average price

$49.56inside the $15 to $100 sweet spot

Price range

$14.29–$192.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

11.9%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #388 within Shops. It carries 3,079 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

97%

Out of stock, average day

9.1%

Average rank

#388in Shops

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

3,079per listing

Listings tracked

187

42 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

42

Successful launches

8Amazon's first-year sales bar

Average brand age

45 months