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Army Costume Women

Maybe

The top 5 brands take only 35% of clicks. But an estimated 15.6% of orders come back, so Army Costume Women is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$32K/yr312K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
25%top-5 click share · 57 brands · 73 sellers

Flapen Score

Army Costume Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Army Costume Women is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Army Costume Women market on Amazon at a glance

Shoppers on Amazon United States searched for Army Costume Women 312K times last year and spent an estimated $32K. The top 5 brands take 35% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
0.3%
Market size, estimated
$32Ka year
Peak month
October67.1× the quietest month
Top search term
army costume women103K searches a year

02 · Price

A sale here is worth $32.57.

Listings sell for $32.57 on average, from $7.86 to $85.80. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $32.57 that is $0 to $3K a year per listing.

Average price
$32.57inside the $15 to $100 sweet spot
Price range
$7.86–$85.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
15.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #58,903 within Exotic Apparel. It carries 805 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
83%
Out of stock, average day
18.9%
Average rank
#58,903in Exotic Apparel
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
805per listing
Listings tracked
83

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Army Costume Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

$0$649$1K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 rising

Sellers

73

Est. top-5 brand share

35%

Top 20: 73%

Est. top-5 click share

25%

Top 20: 57%

Open market

65%

  • XYIYI12%
  • Morph5%
  • Leg Avenue5%
  • Forplay4%
  • WRWMSLGO4%
  • popiv4%

Demand

Army Costume Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 67.1×

Search terms

Top Army Costume Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • army costume women103K/yr
  • sexy army costume9K/yr
  • military costume women49K/yr
  • sexy military costumes for women9K/yr
  • soldier costume women29K/yr
  • womens army costume13K/yr
  • camo costume women7K/yr
  • army costume for women9K/yr
  • womens military costume8K/yr
  • military costume for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Army Costume Women

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
15.6%of orders come back
“Too short”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Army Costume Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data