Army Beanie
FailDemand is soft, at -82.2% this quarter, so Army Beanie is a Fail.
- Flapen Score
- 26 / 100Ranks 16,401 of 16,930 Clothing, Shoes & Jewelry niches · −19 vs the category median of 4526
- Market size
- $21K/yr31K searches / yr
- 90-day growth
- -82.2%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 18 sellers
Flapen Score
Army Beanie against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Army Beanie is stronger. Inside it, weaker.
Market
The Army Beanie market on Amazon at a glance
Shoppers on Amazon United States searched for Army Beanie 31K times last year and spent an estimated $21K. The top 5 brands take 92% of clicks. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -82.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -82.2%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $21Ka year
- Top search term
- army beanie13K searches a year
02 · Price
A sale here is worth $15.53.
Listings sell for $15.53 on average, from $10.17 to $26.86. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $15.53 that is $0 to $2K a year per listing.
- Average price
- $15.53inside the $15 to $100 sweet spot
- Price range
- $10.17–$26.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #584 within Skullies & Beanies. It carries 3,565 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #584in Skullies & Beanies
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 3,565per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Army Beanie products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
M-Tac Fleece Watch Cap - Army Military Tactical Beanie Hat Winter Skull Cap (Black M)
- Price
- $11.92
- Rating
- 4.6/5
- Reviews
- 8,812
- Age
- 8y ago

M MCGUIRE GEAR GI Style Polartec 100 Fleece Watch Cap Beanie Lightweight Fitted Cap Tactical Gear & Warm Winter Hat (Coyote)
- Price
- $17.14
- Rating
- 4.6/5
- Reviews
- 483
- Age
- 3y ago

Fleece Winter Warm Watch Cap - Mens Outdoor Skull Beanie Hat
- Price
- $11.74
- Rating
- 4.6/5
- Reviews
- 4,158
- Age
- 7y ago

Watch Cap (Black)
- Price
- $12.50
- Rating
- 4.6/5
- Reviews
- 4,154
- Age
- 22y ago

Fleece Winter Warm Watch Cap - Mens Outdoor Skull Beanie Hat
- Price
- $11.41
- Rating
- 4.6/5
- Reviews
- 4,158
- Age
- 7y ago
Trending
estimated 90-day click momentum
M-Tac Fleece Watch Cap - Army Military Tactical Beanie Hat Winter Skull Cap (Army Olive L)
- Price
- $12.24
- Rating
- 4.6/5
- Reviews
- 8,812
- Age
- 8y ago

M MCGUIRE GEAR GI Style Polartec 100 Fleece Watch Cap Beanie Lightweight Fitted Cap Tactical Gear & Warm Winter Hat (Black)
- Price
- $17.05
- Rating
- 4.6/5
- Reviews
- 483
- Age
- 3y ago

M-Tac Fleece Watch Cap - Army Military Tactical Beanie Hat Winter Skull Cap (Black M)
- Price
- $11.92
- Rating
- 4.6/5
- Reviews
- 8,812
- Age
- 8y ago

Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Army Green)
- Price
- $10.17
- Rating
- 4.6/5
- Reviews
- 11,094
- Age
- 9y ago

Fleece Winter Warm Watch Cap - Mens Outdoor Skull Beanie Hat
- Price
- $11.74
- Rating
- 4.6/5
- Reviews
- 4,158
- Age
- 7y ago
Newest
by launch date
OUTDOOR SHAPING Grid Fleece Beanie with American Flag Embroidery Waffle Tactical Army Military Skull Cap Army Olive
- Price
- $17.94
- Rating
- 4.5/5
- Reviews
- 512
- Age
- 2y ago

2 Pack Grid Fleece Beanie Watch Cap Waffle Tactical Beanie Multi-Season Army Military Fleece Hat All Weather Gear One Size Black/Army Olive
- Price
- $18.83
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 2y ago

M MCGUIRE GEAR GI Style Polartec 100 Fleece Watch Cap Beanie Lightweight Fitted Cap Tactical Gear & Warm Winter Hat (Coyote)
- Price
- $17.14
- Rating
- 4.6/5
- Reviews
- 483
- Age
- 3y ago

M MCGUIRE GEAR GI Style Polartec 100 Fleece Watch Cap Beanie Lightweight Fitted Cap Tactical Gear & Warm Winter Hat (Black)
- Price
- $17.05
- Rating
- 4.6/5
- Reviews
- 483
- Age
- 3y ago

US Army Beanie Embroidered USA Soldier Hat U.S Knit (Black)
- Price
- $22.52
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
18
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
5%
- M-Tac43%
- M MCGUIRE GEAR23%
- 2SBR 2SABERS16%
- OUTDOOR SHAPING5%
- Condor4%
- e4Hats.com4%
- Open — no brand owns it (2 brands, 5%)
Demand
Army Beanie search demand
Weekly searches over the year. Pick a range.
Search terms
Top Army Beanie search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- army beanie13K/yr
- army fleece cap8K/yr
- fleece cap army3K/yr
- mtac beanie3K/yr
- army beanie for men3K/yr
Reviews and returns
What reviews say buyers love and hate about Army Beanie
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Army Beanie questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









