Army Beanie
FailDemand is soft, at -82.2% this quarter, so Army Beanie is a Fail.
- Flapen Score
- 26 / 100Ranks 16,401 of 16,930 Clothing, Shoes & Jewelry niches · −19 vs the category median of 4526
- Market size
- $21K/yr31K searches / yr
- 90-day growth
- -82.2%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 18 sellers
Flapen Score
Army Beanie against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Army Beanie is stronger. Inside it, weaker.
Market
The Army Beanie market on Amazon at a glance
Shoppers on Amazon United States searched for Army Beanie 31K times last year and spent an estimated $21K. The top 5 brands take 92% of clicks. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -82.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -82.2%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $21Ka year
- Top search term
- army beanie13K searches a year
02 · Price
A sale here is worth $15.53.
Listings sell for $15.53 on average, from $10.17 to $26.86. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $15.53 that is $0 to $2K a year per listing.
- Average price
- $15.53inside the $15 to $100 sweet spot
- Price range
- $10.17–$26.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #584 within Skullies & Beanies. It carries 3,565 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #584in Skullies & Beanies
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 3,565per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Army Beanie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
18
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
5%
- Brand 143%
- Brand 223%
- Brand 316%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (2 brands, 5%)
Demand
Army Beanie search demand
Weekly searches over the year. Pick a range.
Search terms
Top Army Beanie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- army beanie13K/yr
- army fleece cap8K/yr
- fleece cap army3K/yr
- mtac beanie3K/yr
- army beanie for men3K/yr
Reviews and returns
What reviews say buyers love and hate about Army Beanie
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Army Beanie questions
Answered from the same tracked data.









