Army

Shoppers searched for this 973K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

973K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

0.3%

Market size, estimated

$68Ka year

Peak month

December2.7× the quietest month

Top search term

army605K searches a year

Listings sell for $26.82 on average, from $5.76 to $171.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $26.82 that is $0 to $3K a year per listing.

Average price

$26.82inside the $15 to $100 sweet spot

Price range

$5.76–$171.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.9%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #2,175 within Shops. It carries 6,368 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

98%

Out of stock, average day

2.5%

Average rank

#2,175in Shops

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

6,368per listing

Listings tracked

57

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months