Armor

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $296K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

0.3%

Market size, estimated

$296Ka year

Peak month

October2.2× the quietest month

Top search term

armor235K searches a year

Listings sell for $99.24 on average, from $14.63 to $765.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $99.24 that is $0 to $10K a year per listing.

Average price

$99.24inside the $15 to $100 sweet spot

Price range

$14.63–$765.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

7.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #851 within Props. It carries 1,863 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

86%

Out of stock, average day

4.0%

Average rank

#851in Props

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

1,863per listing

Listings tracked

70

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months