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Armitron Watches Men

Fail

The top 5 brands take 100% of clicks, so Armitron Watches Men is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$127K/yr647K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
80%top-5 click share · 4 brands · 16 sellers

Flapen Score

Armitron Watches Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Armitron Watches Men is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Armitron Watches Men market on Amazon at a glance

Shoppers on Amazon United States searched for Armitron Watches Men 647K times last year and spent an estimated $127K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 647K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
647K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
0.8%
Market size, estimated
$127Ka year
Peak month
August2.7× the quietest month
Top search term
armitron watches men227K searches a year

02 · Price

A sale here is worth $24.44.

Listings sell for $24.44 on average, from $16.34 to $35.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $24.44 that is $2K to $6K a year per listing.

Average price
$24.44inside the $15 to $100 sweet spot
Price range
$16.34–$35.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #877 within Watches. It carries 7,840 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
22.0%
Average rank
#877in Watches
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
7,840per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Armitron Watches Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 217%
  • Brand 311%
  • Brand 46%

Demand

Armitron Watches Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.7×

Search terms

Top Armitron Watches Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • armitron watches men227K/yr
  • skmei watches men74K/yr
  • armitron watch71K/yr
  • skmei watch47K/yr
  • armitron57K/yr
  • timex digital23K/yr
  • armitron watches26K/yr
  • armitron watches for men19K/yr
  • reloj armitron para hombre17K/yr
  • armitron sport watches men14K/yr

Reviews and returns

What reviews say buyers love and hate about Armitron Watches Men

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
14%of negative reviews mention “Durability”
4.0%of orders come back
“Poor durability”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Armitron Watches Men questions

Answered from the same tracked data.