Armadillo Shoes

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

-55.0%

Conversion, latest week

0.4%

Market size, estimated

$55Ka year

Peak month

February3.9× the quietest month

Top search term

armadillo shoes159K searches a year

Listings sell for $44.39 on average, from $27.15 to $57.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $44.39 that is $0 to $4K a year per listing.

Average price

$44.39inside the $15 to $100 sweet spot

Price range

$27.15–$57.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

12.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #631 within Shoes. It carries 120 reviews at 3.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

61%

Out of stock, average day

13.7%

Average rank

#631in Shoes

Average rating

3.66 starsAmazon United States average 4.42 stars

Average reviews

120per listing

Listings tracked

18

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months