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Arkansas Razorbacks

Fail

Buyers convert on only 1.1% of searches, so Arkansas Razorbacks is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$125K/yr442K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
18%top-5 click share · 53 brands · 51 sellers

Flapen Score

Arkansas Razorbacks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Arkansas Razorbacks is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arkansas Razorbacks market on Amazon at a glance

Shoppers on Amazon United States searched for Arkansas Razorbacks 442K times last year and spent an estimated $125K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
1.1%
Market size, estimated
$125Ka year
Peak month
December5.8× the quietest month
Top search term
arkansas razorbacks101K searches a year

02 · Price

A sale here is worth $26.91.

Listings sell for $26.91 on average, from $6.96 to $70.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $26.91 that is $0 to $3K a year per listing.

Average price
$26.91inside the $15 to $100 sweet spot
Price range
$6.96–$70.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #11,486 within T-Shirts. It carries 1,024 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
69%
Out of stock, average day
4.6%
Average rank
#11,486in T-Shirts
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,024per listing
Listings tracked
150

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Arkansas Razorbacks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

53 rising

Sellers

51

Top-5 brand share

64%

Top 20: 88%

Top-5 click share

18%

Top 20: 42%

Open market

33%

  • Brand 142%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Arkansas Razorbacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Arkansas Razorbacks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arkansas razorbacks101K/yr
  • university of arkansas26K/yr
  • arkansas razorbacks shirt42K/yr
  • arkansas36K/yr
  • razorback34K/yr
  • arkansas shirt9K/yr
  • university of arkansas shirt8K/yr
  • arkansas razorbacks womens apparel54K/yr
  • arkansas t shirt5K/yr
  • arkansas razorback14K/yr

Reviews and returns

What reviews say buyers love and hate about Arkansas Razorbacks

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Super small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Arkansas Razorbacks questions

Answered from the same tracked data.