Ariel Wig for Girls Age 4-7

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

0.3%

Market size, estimated

$13Ka year

Peak month

October46.6× the quietest month

Top search term

flounder costume69K searches a year

Listings sell for $30.82 on average, from $9.14 to $68.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.82 that is $0 to $3K a year per listing.

Average price

$30.82inside the $15 to $100 sweet spot

Price range

$9.14–$68.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

9.2%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #14,124 within Baby. It carries 1,035 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

59%

Out of stock, average day

4.3%

Average rank

#14,124in Baby

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,035per listing

Listings tracked

27

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months