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Ariel Dress for Girls

Fail

Buyers convert on only 0.7% of searches, so Ariel Dress for Girls is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$55K/yr350K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
16%top-5 click share · 28 brands · 47 sellers

Flapen Score

Ariel Dress for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ariel Dress for Girls is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ariel Dress for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Ariel Dress for Girls 350K times last year and spent an estimated $55K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
0.7%
Market size, estimated
$55Ka year
Peak month
July1.8× the quietest month
Top search term
ariel dress for girls57K searches a year

02 · Price

A sale here is worth $22.74.

Listings sell for $22.74 on average, from $9.11 to $48.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.74 that is $0 to $2K a year per listing.

Average price
$22.74inside the $15 to $100 sweet spot
Price range
$9.11–$48.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #467 within Girls. It carries 1,848 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
7.2%
Average rank
#467in Girls
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,848per listing
Listings tracked
132

04 · Newcomers

10 of last year's 56 launches cleared the first-year sales bar.

56 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
56
Successful launches
10Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ariel Dress for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

47

Top-5 brand share

82%

Top 20: 98%

Top-5 click share

16%

Top 20: 42%

Open market

16%

  • Brand 166%
  • Brand 26%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (22 brands, 16%)

Demand

Ariel Dress for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Search terms

Top Ariel Dress for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ariel dress for girls57K/yr
  • ariel dress113K/yr
  • ariel princess dress24K/yr
  • princess ariel dress15K/yr
  • ariel dress up17K/yr
  • little mermaid outfit11K/yr
  • ariel outfits for girls12K/yr
  • ariel outfit9K/yr
  • little mermaid outfits for girls10K/yr
  • ariel dress 4t9K/yr

Reviews and returns

What reviews say buyers love and hate about Ariel Dress for Girls

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Too big”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ariel Dress for Girls questions

Answered from the same tracked data.