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Ariel Costume Toddler

Fail

Shoppers spend an estimated $38K a year here, so Ariel Costume Toddler is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$38K/yr103K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
22%top-5 click share · 22 brands · 41 sellers

Flapen Score

Ariel Costume Toddler against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ariel Costume Toddler is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ariel Costume Toddler market on Amazon at a glance

Shoppers on Amazon United States searched for Ariel Costume Toddler 103K times last year and spent an estimated $38K. The top 5 brands take 74% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
1.6%
Market size, estimated
$38Ka year
Top search term
ariel dress up17K searches a year

02 · Price

A sale here is worth $23.86.

Listings sell for $23.86 on average, from $9.65 to $58.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.86 that is $0 to $2K a year per listing.

Average price
$23.86inside the $15 to $100 sweet spot
Price range
$9.65–$58.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #803 within Girls. It carries 2,684 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
93%
Out of stock, average day
9.2%
Average rank
#803in Girls
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
2,684per listing
Listings tracked
84

04 · Newcomers

11 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
11Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ariel Costume Toddler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

41

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

22%

Top 20: 50%

Open market

23%

  • Brand 149%
  • Brand 212%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Ariel Costume Toddler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.3× · 8 of 12 months tracked

Search terms

Top Ariel Costume Toddler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ariel dress up17K/yr
  • disney ariel dress8K/yr
  • ariel dress toddler6K/yr
  • ariel costume 4t11K/yr
  • ariel costume toddler19K/yr
  • ariel costume 3t7K/yr
  • ariel toddler costume9K/yr
  • kids ariel costume4K/yr
  • toddler ariel costume16K/yr
  • arial costume kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Ariel Costume Toddler

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
42%of negative reviews mention “Size-Overall”
4.4%of orders come back
“weird fit”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ariel Costume Toddler questions

Answered from the same tracked data.