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37

ariat jacket womens

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 19Growth 10Conversion 3Competition 92Returns 4Price range 73Avg price 94Brand share 38Review moat 57Quality gap 35

Avg price

Great$47.71

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Price range

Good$7.76–$124.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,201.34

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$76K

$76K/yr · 662K searches

Growth

Bad-31.0%

90-day search growth — must beat 0% to launch

Returns

Bad10.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, ariat jacket womens is a $76K/yr Amazon United States market (662K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

ariat jacket womens market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$60K–$72K
units × avg price
Conversion rate
0.2%
Avg BSR
#3,704
Page quality
0%
Prime
85%
Sponsored
63%
Out of stock
20.7%
Avg brand age
37 months
Avg seller age
154 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

80

Top-5 brand share

82%

Top 20: 98%

Top-5 click share

23%

Top 20: 51%

Open market

16%

  • ARIAT67%
  • Wrangler6%
  • 33,000ft5%
  • UNIQUEONE3%
  • Anbech2%
  • OUNAR2%
  • Open — no brand owns it (18 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top ariat jacket womens search terms

  • ariat shirts for women145K/yr
  • ariat jacket womens121K/yr
  • ariat womens shirt42K/yr
  • womens ariat shirts33K/yr
  • camisas ariat para mujer32K/yr
  • chamarra ariat para mujer36K/yr
  • chamarras ariat para mujer32K/yr
  • ariat mujer16K/yr
  • ariat tops for women13K/yr
  • ariat womens jacket40K/yr
All search terms

Top ariat jacket womens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ariat jacket womens

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fits great”

Quality-Overall15%

“Good quality shirt”

Material Quality5%

“The material quality is also very strong”

Color5%

“The colors are perfect”

Comfort-Overall5%

“Very comfortable”

Soft Feel4%

“The quality is so soft and smooth”

Warmth3%

“it feels warm”

Value For Money3%

“Good value”

Design-Overall2%

“Beautiful design”

Wrinkle2%

“Does not wrinkle”

What buyers complain about

Size-Overall31%

“would size down”

Quality-Overall8%

“Low Quality”

Material Quality7%

“No way to know what material its made from”

Shape/Style4%

“Shape is slim curvy”

Advertised Vs Actual Product3%

“Very misleading picture”

Color3%

“Darker brown than pictured”

Thickness2%

“Thicker then expected”

Gap/Hole1%

“Arrived with hole”

Smell1%

“The jacket smelled very bad”

Stretchability/Expandability/Elasticity1%

“No stretch or anything”

Top return reasons

Size-Overall49%
Material Quality8%
Chest Fit8%
Waist Fit6%
Length4%
Sleeve Fit4%
Color4%
Advertised Vs Actual Product2%
Shoulder Fit1%
Hip Fit1%

Common questions

Is ariat jacket womens profitable to sell on Amazon United States?
The niche generates $76K/yr across 86 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (37/100).
How competitive is the ariat jacket womens niche?
24 brands and 80 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in ariat jacket womens?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 10.8% — above our launch gate.
When does demand for ariat jacket womens peak?
Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the ariat jacket womens niche?
Listings span $7.76–$124.03; the average listing price is $47.71 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.