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Ariat Jacket Womens

Fail

Buyers convert on only 0.2% of searches, so Ariat Jacket Womens is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$76K/yr662K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
23%top-5 click share · 24 brands · 80 sellers

Flapen Score

Ariat Jacket Womens against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ariat Jacket Womens is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ariat Jacket Womens market on Amazon at a glance

Shoppers on Amazon United States searched for Ariat Jacket Womens 662K times last year and spent an estimated $76K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
662K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
0.2%
Market size, estimated
$76Ka year
Peak month
December4.4× the quietest month
Top search term
ariat shirts for women145K searches a year

02 · Price

A sale here is worth $47.71.

Listings sell for $47.71 on average, from $7.76 to $124.03. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.71 that is $0 to $5K a year per listing.

Average price
$47.71inside the $15 to $100 sweet spot
Price range
$7.76–$124.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #3,704 within Coats, Jackets & Vests. It carries 1,201 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
85%
Out of stock, average day
20.7%
Average rank
#3,704in Coats, Jackets & Vests
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,201per listing
Listings tracked
86

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ariat Jacket Womens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

80

Top-5 brand share

82%

Top 20: 98%

Top-5 click share

23%

Top 20: 51%

Open market

16%

  • Brand 167%
  • Brand 26%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (18 brands, 16%)

Demand

Ariat Jacket Womens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Ariat Jacket Womens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ariat shirts for women145K/yr
  • ariat jacket womens121K/yr
  • ariat womens shirt42K/yr
  • womens ariat shirts33K/yr
  • camisas ariat para mujer32K/yr
  • chamarra ariat para mujer36K/yr
  • chamarras ariat para mujer32K/yr
  • ariat mujer16K/yr
  • ariat tops for women13K/yr
  • ariat womens jacket40K/yr

Reviews and returns

What reviews say buyers love and hate about Ariat Jacket Womens

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
10.8%of orders come back
“would size down”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Ariat Jacket Womens questions

Answered from the same tracked data.