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Argyle Sweater Women

Fail

Demand is soft, at -73.2% this quarter, so Argyle Sweater Women is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$43K/yr524K searches / yr
90-day growth
-73.2%search demand this quarter
Competition
19%top-5 click share · 46 brands · 63 sellers

Flapen Score

Argyle Sweater Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Argyle Sweater Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Argyle Sweater Women market on Amazon at a glance

Shoppers on Amazon United States searched for Argyle Sweater Women 524K times last year and spent an estimated $43K. The top 5 brands take 56% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -73.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
-73.2%
Conversion, latest week
0.3%
Market size, estimated
$43Ka year
Top search term
argyle sweater women222K searches a year

02 · Price

A sale here is worth $28.43.

Listings sell for $28.43 on average, from $7.32 to $130.21. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.43 that is $0 to $3K a year per listing.

Average price
$28.43inside the $15 to $100 sweet spot
Price range
$7.32–$130.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #4,344 within Sweaters. It carries 1,501 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
20.0%
Average rank
#4,344in Sweaters
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
1,501per listing
Listings tracked
127

04 · Newcomers

0 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
45
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Argyle Sweater Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

63

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

19%

Top 20: 45%

Open market

39%

  • Brand 117%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Argyle Sweater Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.0× · 9 of 12 months tracked

Search terms

Top Argyle Sweater Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • argyle sweater women222K/yr
  • argyle36K/yr
  • argyle sweater vest women41K/yr
  • argyle sweater52K/yr
  • argyle vest women17K/yr
  • argyle cardigan women35K/yr
  • womens argyle sweater39K/yr
  • womens argyle sweaters18K/yr
  • argyle cardigan16K/yr
  • argyle sweaters8K/yr

Reviews and returns

What reviews say buyers love and hate about Argyle Sweater Women

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
13.9%of orders come back
“Runs large”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Argyle Sweater Women questions

Answered from the same tracked data.