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Aquamarine

Maybe

Products sell for $33.37 on average, inside the sweet spot. But demand is soft, at -45.0% this quarter, so Aquamarine is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$297K/yr722K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
48%top-5 click share · 29 brands · 40 sellers

Flapen Score

Aquamarine against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Aquamarine is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquamarine market on Amazon at a glance

Shoppers on Amazon United States searched for Aquamarine 722K times last year and spent an estimated $297K. The top 5 brands take 49% of clicks. Demand peaks in Mar–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 722K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months
722K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
1.2%
Market size, estimated
$297Ka year
Peak month
March3.1× the quietest month
Top search term
aquamarine181K searches a year

02 · Price

A sale here is worth $33.37.

Listings sell for $33.37 on average, from $5.59 to $118.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $33.37 that is $3K to $8K a year per listing.

Average price
$33.37inside the $15 to $100 sweet spot
Price range
$5.59–$118.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #2,383 within Bracelets. It carries 959 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#2,383in Bracelets
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
959per listing
Listings tracked
32

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Aquamarine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

40

Top-5 brand share

49%

Top 20: 89%

Top-5 click share

48%

Top 20: 85%

Open market

46%

  • Brand 118%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Aquamarine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Aquamarine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquamarine181K/yr
  • aquamarine necklace146K/yr
  • aquamarine bracelet75K/yr
  • aquamarine jewelry87K/yr
  • march birthstone jewelry57K/yr
  • aquamarine stone26K/yr
  • aquamarine pendant18K/yr
  • march birthstone29K/yr
  • aquamarine jewelry for women23K/yr
  • aquamarine crystals18K/yr

Reviews and returns

What reviews say buyers love and hate about Aquamarine

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Color”
2.7%of orders come back
“Ugly color”
A buyer, on “Color”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Aquamarine questions

Answered from the same tracked data.