Is aquamarine profitable to sell on Amazon United States?

The niche generates $297K/yr across 32 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the aquamarine niche?

29 brands and 40 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in aquamarine?

Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 2.7%.

When does demand for aquamarine peak?

Demand peaks in Mar–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the aquamarine niche?

Listings span $5.59–$118.52; the average listing price is $33.37 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.

aquamarine

Worth a look

Shows a sweet-spot price point ($33.37 avg), but soft demand (-45.0% this quarter) keeps it on the watch list.

Avg price

Incredible$33.37

avg listing price — sweet spot $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Great$5.59–$118.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good959.06

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Market size

Good$297K

$297K/yr · 722K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-45.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, aquamarine is a $297K/yr Amazon United States market (722K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

aquamarine market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $267K–$334K; units × avg price
Conversion rate: 1.2%
Avg BSR: #2,383
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 2.7%
Avg brand age: 40 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

49%

Top 20: 89%

Top-5 click share

48%

Top 20: 85%

Open market

46%

JSJOY18%
Crystal Vibe10%
FANCIME7%
kate spade new york7%
SAMYA6%
Poxtex4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.

Peak months: Mar, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top aquamarine search terms

aquamarine181K/yr +18.5%0.2% conv.
aquamarine necklace146K/yr -44.9%0.3% conv.
aquamarine bracelet75K/yr -39.0%0.3% conv.
aquamarine jewelry87K/yr -66.7%0.2% conv.
march birthstone jewelry57K/yr -78.1%0.2% conv.
aquamarine stone26K/yr -20.5%1.4% conv.
aquamarine pendant18K/yr -22.5%0.1% conv.
march birthstone29K/yr -69.0%0.2% conv.
aquamarine jewelry for women23K/yr -73.9%0.0% conv.
aquamarine crystals18K/yr -58.0%2.2% conv.

All search terms

Top aquamarine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JSJOY Simple Birthstone Bracelet Birthday Gifts March Birthstone Bracelets for Women Aquamarine Bracelet for Mom Her Wife Bracelets Friendship Gifts

JSJOY$12.104.3★291 rev

Crystal Vibe - Healing Crystal Bracelet for Women & Men | Natural Gemstone Bead Bracelet | Adjustable Handmade Energy Stone Bracelet | Bracelet for Meditation Yoga & Daily Wear | Multiple Types

Crystal Vibe$20.104.4★162 rev

kate spade new york My Love Heart Pendant March One Size

kate spade new york$55.034.7★182 rev

FANCIME Aquamarine Cross Necklace For Women Sterling Silver Birthstone Necklace Aquamarine Heart Cross Pendant March Birthstone Jewelry Gifts Valentines Day Gifts for Women

FANCIME$45.514.6★1,261 rev

SAMYA Aquamarine Necklace - 4X2mm Beads Blue Beaded Necklace for Women Aquamarine Jewelry for Women with Gold-Plated Oval Clasp 18 Length

SAMYA$23.464.2★31 rev

Newest

by launch date

SAMYA Aquamarine Necklace - 4X2mm Beads Blue Beaded Necklace for Women Aquamarine Jewelry for Women with Gold-Plated Oval Clasp 18 Length

SAMYA$23.4631 rev

2mo ago

ALFISO Beaded Necklace for Women Boho Blue Gemstone Choker for Summer Beach Outfits Handmade Natural Stone Beaded 5 * 8 mm Necklaces for Layering Trendy Jewelry Gifts for Mothers Day

ALFISO$18.926 rev

4mo ago

Yaresul 1.25ct Created Aquamarine Ring for Women Sterling Silver Light Blue Heart Ring for Womens Aquamarine Promise Ring March Birthstone Jewelry Token of Love Gifts Size 7

Yaresul$26.181,125 rev

8mo ago

ETERMBOL March Birthstone Bracelets for Women Sterling Silver 7 Inch Infinity Aquamarine Tennis Bracelets Wedding Anniversary Birthday Jewelry Gifts for Women Wife Girlfriend Mom Her

ETERMBOL$73.302 rev

8mo ago

Watforsh Silver Plated Aquamarine Light Blue Crystal Adjustable Necklace Teardrop Pendant Birthstone Chain Cubic Zirconia Thin Necklace for WomenSmallAquamarine

Watforsh$14.0810 rev

9mo ago

What buyers say about aquamarine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“The quality feels solid”

Color26%

“colors are so pretty”

Size-Overall8%

“Nice size but”

Advertised Vs Actual Product7%

“As advertised”

Gifting Purpose4%

“Gave it to my mother in law for her birthday she loves it”

Durability4%

“is durable”

Value For Money3%

“Reasonable price”

Ease Of Use3%

“Very elegant and simple”

Precious Gemstone2%

“The blue stones are stunning”

Brightness/Shine/Glow2%

“A little bright for aquamarine”

What buyers complain about

Color26%

“Ugly color”

Size-Overall17%

“Bigger than I thought it would be”

Advertised Vs Actual Product15%

“Not as described”

Quality-Overall11%

“Poor quality aquamarine stone. Was not allowed to return because of food quality issue Are you serious?!”

Value For Money3%

“looks more expensive than it was”

Chain/Key Quality3%

“The chain broke in one day”

Thin2%

“Super thin and not of good quality”

Durability2%

“Broke instantly”

Smell2%

“Has an aweful chemical smell to it”

Precious Gemstone1%

“The stone was not clear stone”

Top return reasons

Size-Overall30%

Color25%

Advertised Vs Actual Product15%

Quality-Overall8%

Chain/Key Quality4%

Metal Authenticity3%

Neck Fit2%