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Apres Ski

Fail

Demand is soft, at -97.1% this quarter, so Apres Ski is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$267K/yr730K searches / yr
90-day growth
-97.1%search demand this quarter
Competition
21%top-5 click share · 55 brands · 57 sellers

Flapen Score

Apres Ski against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Apres Ski is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apres Ski market on Amazon at a glance

Shoppers on Amazon United States searched for Apres Ski 730K times last year and spent an estimated $267K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 730K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -97.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months
730K
Growth, 90 days vs prior 90
-97.1%
Conversion, latest week
1.1%
Market size, estimated
$267Ka year
Peak month
January71.3× the quietest month
Top search term
apres ski147K searches a year

02 · Price

A sale here is worth $33.55.

Listings sell for $33.55 on average, from $12.14 to $155.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $33.55 that is $0 to $3K a year per listing.

Average price
$33.55inside the $15 to $100 sweet spot
Price range
$12.14–$155.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #8,585 within Sweaters. It carries 1,774 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
98%
Out of stock, average day
2.4%
Average rank
#8,585in Sweaters
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,774per listing
Listings tracked
101

04 · Newcomers

1 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Apres Ski products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

55 rising

Sellers

57

Top-5 brand share

39%

Top 20: 76%

Top-5 click share

21%

Top 20: 51%

Open market

57%

  • Brand 113%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Apres Ski search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 71.3×

Search terms

Top Apres Ski search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apres ski147K/yr
  • apres ski outfit women200K/yr
  • ski sweater89K/yr
  • ski sweater women83K/yr
  • apres ski sweater67K/yr
  • apres ski outfit29K/yr
  • apres sweater14K/yr
  • apre ski outfits10K/yr
  • apres ski sweater women21K/yr
  • apres sweater women10K/yr

Reviews and returns

What reviews say buyers love and hate about Apres Ski

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
9.6%of orders come back
“Far too large”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Apres Ski questions

Answered from the same tracked data.